Bachelor's degree in business, Marketing, or related field or equivalent experience., Five to ten years' relevant experience in strategic marketing, preferably in product and/or performance marketing roles., Proficiency in Microsoft Office suite and solid understanding of digital marketing concepts., Exceptional communication and interpersonal skills to foster strong client relationships..
Key responsibilities:
Serve as the main point of contact for clients, establishing and nurturing relationships throughout their marketing initiatives.
Collaborate with clients to create effective omni-channel campaign strategies that support their sales and marketing efforts.
Oversee execution of strategic solutions to optimize campaign performance and ensure all projects are completed accurately and on schedule.
Coordinate Quarterly Business Reviews and participate in weekly client status calls to address client questions and concerns.
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DMS is a national, vertically integrated, multichannel direct marketing company. We understand successful direct marketing campaigns are built upon a strategic foundation of data, offer, creative and an expertise in testing and honing campaigns to maximize results. We commit to each client our absolute best, which is measured in response, lead conversion and retention.
Why Partner with DMS?
DMS Experience
We have proven success in all major industries. Our 40 year history working with many Fortune 500 companies has given us the chance to know what DM strategy works best for new client acquisitions, cross selling and customer retention. We generally produce response rates that are 2 basis points over our client’s historical average.
DMS Process
Together with our clients, we set the strategy, build the target list, develop creative around the offer, and then test, test, test. We then analyze the leads generated, manage the telemarketing (if applicable), and coordinate the lead tracking to get a higher response rate. Whether we handle the whole program, or just the production – our goal is help you achieve measurable, cost-effective results.
DMS Production
When you choose DMS your job is printed, personalized, folded inserted and mailed all on-site from a facility that is SOC II Type II compliant. We are also officially the largest mailer in the northwest, dropping more than 100 million pieces per month — we know what will get the most out of your postage dollars.
The Strategic Account Director (SAD) is the main point of contact for clients, establishing and nurturing relationships throughout their marketing initiatives. The SAD works collaboratively with clients, crafting effective omni-channel campaign strategies that support their sales and marketing efforts. The SAD supports client initiatives end-to-end with keen focus on identifying and implementing growth strategies across all marketing efforts.
Essential Functions
Works closely with Sales and Estimating teams to develop client Statements of Work (SOW); ensures the SOW is signed by all parties prior to work starting. works directly with internal teams to make necessary adjustments and communicate changes to the client if original SOW changes.
Owns client relationship and marketing programs end-to-end, identifying & implementing best in class marketing strategies across all channels to achieve account growth.
Builds and maintains strong relationships with assigned clients; acts as primary POC and strategic lead.
Works closely with clients to create campaign strategies which support client sales and omni-channel/cross channel strategic input.
Identifies road blocks and oversees execution of strategic solutions to optimize campaign performance.
Builds team unity through strong inter-departmental relationships, leading cross-functionally across internal stakeholders to deliver value added solutions that meet/exceed client goals.
Collaborates with the Account Management, Creative, and Digital Development teams to ensure all projects are completed accurately and according to schedule.
Addresses all client questions and concerns effectively and in a timely manner.
Works directly with client to schedule and coordinate Quarterly Business Reviews (QBR); works closely with Sales and Account Management on gathering needed information to complete QBR deck and participates fully in QBR meetings.
Stays current and knowledgeable on all strategic marketing trends and industry movement, including USPS promotions and other relevant USPS updates.
Participates in weekly client status calls as needed based on client activity.
Additional Responsibilities
Completes additional assignments and special projects from the VP, Client Services and/or VP, Professional Services.
Demonstrates behavior consistent with DMS Values and the Code of Conduct.
Learns and adheres to all information technology and data security policies, standards,
Learns and adheres to DMS rules and established policies for workplace health and safety.
Adheres to all other DMS policies and procedures.
Completes all required compliance training on time and in good faith.
Qualifications
Bachelor's degree in business, Marketing, or related field or equivalent experience
Five to ten years' relevant experience in strategic marketing; preferably in product and/or performance marketing roles
Proficiency in Microsoft Office suite
Solid understanding/knowledge of digital marketing concepts
Proven ability to connect client problems with viable solutions
Exceptional communication and interpersonal skills to foster strong client relationships
Demonstrated ability to collaborate seamlessly with cross-functional teams to achieve common goals
Strong ability to onboard clients with a strategic bias, ensuring seamless transitions into marketing initiatives
Ability to effectively prioritize a range of projects and tasks with tight deadlines
DMS believes the individual and varied contributions of all members of the DMS team contribute to our success. To ensure DMS culture continues to incorporate everyone's perspectives and experience, we provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, marital, veteran or disability status, gender identity or expression, sexual orientation, religion, sex, or national origin.
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