Email & SMS Marketing Account Manager – eCommerce Focus at BAD Marketing

ABOUT BAD MARKETING:

We're a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing; catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.

Our approach to success involves more than just Bold And Disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. For us, finding fulfillment in your career is just as crucial as excelling in it.

ABOUT THIS POSITION:

As an Email & SMS Account Manager, you’ll own the performance of your assigned eCommerce clients’ retention marketing programs. This is not an execution role — this is a strategic, client-facing position where your ability to analyze data, guide a team, and communicate value will be the key to success.

We’re looking for someone who has managed full-funnel lifecycle campaigns, understands performance metrics beyond vanity stats, and can confidently guide clients toward sustainable revenue growth.

You will play an important role in building a long-lasting relationship with your clients, while simultaneously providing the best Email and SMS Marketing service. You will be responsible for the post-sale relationship management for your dedicated accounts. It’s your responsibility to make sure that the client is regularly updated on the performance of their account.

RESPONSIBILITIES:

• Able to lead a team confidently with clear communication
• Own all client communication regarding retention channel performance, growth plans, and campaign direction
• Come up with effective and revenue-driving Email and SMS strategies that help grow the client’s accounts
• Communicate Email and SMS account performance to clients and provide them with proactive plans for optimization
• Provide feedback on Email and SMS campaigns and automations, ensuring they are error-free and the design and copy are fully optimized and represent each brand’s voice
• Maintain a regular feedback loop with clients through reporting, strategy sessions, and optimization planning.
• Ensure client satisfaction through regular communication and meetings
• Audit client accounts to identify automation and segmentation opportunities.
• Lead the development and implementation of advanced email and SMS strategies
• Analyze performance metrics (open rate, click rate, conversion rate, revenue per recipient, etc.) and translate data into actionable insights.
• Utilize data to make data-driven decisions in Email and SMS design, copy, segmentation, and strategy.
• Guide and collaborate with creative teams (copy, design, technical) to ensure messaging aligns with brand voice and revenue goals.

QUALIFICATIONS:

• Holistic understanding of eCommerce and Email & SMS Marketing.
• Preferred experience with Klayvio (if not Klaviyo, an email marketing platform)
• Prior experience in Account Management and the ability to juggle multiple accounts at once.
• 1+ years of comprehensive experience with Ecommerce platforms.
• Excellent written and verbal communication skills. Ability to relay complex strategy with EXTREME clarity.
• Proven track record of increasing retention-driven revenue and lifetime value.
• Strong QA mindset — able to spot design, copy, or logic errors before campaigns launch.

BENEFITS:

• Comprehensive health, dental, and vision insurance plans (US Residents Only)
• PTO
• Paid US Holidays
• Opportunities for professional development and advancement within the organization.
• A collaborative and innovative work environment with a focus on creativity and results.

ADDITIONAL:

• 9AM - 6PM EST
• Remote
• W2 (US Residents Only)

OUR CORE VALUES:

• BE BAD
• PLAY TO WIN
• EXTREME OWNERSHIP
• SOLUTIONS NOT PROBLEMS
• BEST IDEA WINS
• ALWAYS BE GROWING
• NOBODY IS BIGGER THAN THE TEAM