Offer summary

Qualifications:

Minimum 2 years of work experience in KOL management., Native Filipino speaker with proficient English communication skills., Strong interest in social media trends and digital marketing., Passionate about games with knowledge of the gaming industry in the Philippines..

Key responsibilities:

Plan and execute campaigns with KOLs to enhance brand impact.

Track KOL performance metrics and optimize strategies based on data insights.

Manage relationships with KOLs and community champions to foster engagement.

Conduct user research and support game operation projects in the Philippines.

Job description

Job Description

Plan and execute innovative campaigns in partnership with KOLs and strategic partners to enhance brand impacts
Track and analyze KOL performance metrics to assess KPIs, optimizing strategies with regular KOL review based on data insights
Manage KOLs in the Philippines by having local online or offline activation
Building and maintaining a comprehensive database of KOLs
Cultivate relationships with community champions, including micro-KOLs and community leaders, with a focus on both the growth and quality of engagement within these communities.
Manage an end-to-end KOL grooming program to nurture and support their growth within the brand community
Execute community activation across social platforms to grow the size and quality of our community. This includes organizing online tournaments, online competitions and offline tournaments
Conduct basic user research (FGD/IDI) on certain topics such as product feedback, campaign evaluation, etc.
Support game operation projects such as payment tests in Philippines, Game Localization and other ad hoc tasks

Job Requirements

Minimum 2 years of work experience in KOL management
Native Filipino speaker with proficient English reading, writing and communication skills
Having a keen interest in tracking current trends across social media and digital marketing through monitoring community discussions and interacting with the community
Ability to measure social media engagement for basic analysis
Highly passionate about games, with a good knowledge of the gaming industry in the Philippines and a deep curiosity for game products and industry best practices
Experience managing community channels, with the ability to build, grow, and nurture relationships within online communities. Prior experience in community-building is a plus
Ability to independently execute projects with clear briefs and timelines
Authorized to work in the Philippines
Daily user of TikTok and Facebook with a good understanding of user behavior on these platforms
Having connections with esports or gaming influencer communities is preferred
Comfortable working on a contract basis

Required profile