Head of Paid Media at Fella & Delilah — Remote, US hours, $150k-$275k + 0.3%-1.0%

About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best.

We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary care.

GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system.

Our mission is to accelerate the global take-up of GLP-1 medications among busy families to help solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare brand.

We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $XXM ARR. As a company, we’ve been cashflow positive for the last 21mo. We’re fast approaching XX,XXX active subscribers with high NPS.

Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her soar.

We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us.

You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture-builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The opportunity as Head of Paid Media

Ready to revolutionize healthcare marketing with a brand that's changing lives?

We're building a world-class team at Fella + Delilah, and we need an exceptional leader to supercharge our next phase of growth.

As Head of Paid Media, you'll command our entire paid acquisition strategy, wielding a $2M+ monthly Meta budget and comprehensive Google Ads arsenal to drive our ambitious growth targets. You won't just manage campaigns—you'll architect a performance marketing powerhouse that consistently delivers breakthrough results at scale.

You'll thrive at the intersection of data and creativity, working hand-in-hand with our Creative Lead to develop scroll-stopping, conversion-driving assets that outperform the competition. Your sophisticated understanding of Meta's algorithm and audience architecture will uncover opportunities others miss, while your Google Ads expertise ensures we dominate across the entire digital landscape.

This isn't just another marketing role—you'll be a key strategic voice in our leadership team, directly influencing company-wide decisions that will help us reach our mission of serving 10 million customers by 2028.

We're looking for a true media maverick who brings equal parts analytical rigor and creative intuition, someone who can turn complex data into simple decisions that drive extraordinary results.

This is a full-time remote role with competitive compensation for an exceptional candidate who's ready to make their mark on a fast-growing brand with massive potential.

You'll report directly to our Head of Growth (Dave Lane), as well as work closely with our CEO (Richie Cartwright)

Key Responsibilities

Straight away

Own the Meta ads eco-system

• Take the reins: Own our $2M+ monthly Meta budget completely, freeing our Head of Growth to focus on bigger strategic initiatives.
• Scale strategically: Identify and execute opportunities to increase spend while maintaining or improving profitability metrics.
• Build a fortress: Architect a bulletproof Business Manager and ad account structure that safeguards our advertising capabilities against platform volatility.
• Drive performance: Continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the Meta ecosystem.

Take the reigns on Google Ads strategy

• Lead the charge: Take full ownership of our Google Ads accounts, applying your expertise to drive performance across search, display, and video formats.
• Cross-pollinate success: Leverage insights from Meta to accelerate Google's performance, creating a powerful dual-engine growth machine.
• Unify the experience: Create seamless customer journeys through strategically aligned messaging and targeting across platforms.

In the near future

Architect our Growth Blueprint - Develop and execute the comprehensive media strategy that will propel us toward our ambitious 2028 customer goals.

Drive Creative Innovation - Work hand-in-hand with our Creative Lead to develop breakthrough ad concepts that combine data-driven insights with thumb-stopping creativity.

Expand Our Horizons

• Discover new frontiers: Identify emerging platforms with potential to become significant revenue drivers.
• Validate with velocity: Implement rapid test-learn-scale frameworks that efficiently validate new channels without unnecessary resource drain.
• Diversify our portfolio: Strategically build a resilient acquisition mix that maximizes growth while minimizing platform dependency.

Need to have

• Proven Performance at Scale: You can point to specific examples where you've successfully managed $2M+ monthly ad spend with the metrics to prove it. When others hit performance ceilings, you find ways to break through them.
• Meta Mastery: You've spent 5+ years in the trenches, scaling DTC brands on Meta platforms with seven-figure monthly spends while keeping ROAS strong. You don't just run ads—you have a deep understanding of Meta's ecosystem that lets you see opportunities others miss.
• Google Ads Excellence: With 4+ years of hands-on experience across search, display, and video, you know how to build and optimize Google campaigns that drive significant growth alongside your Meta strategy.
• Budget Command: You've owned multi-million dollar monthly media budgets before and know how to forecast, pace, and optimize spend across channels to consistently deliver growth targets quarter after quarter.
• Creative Firepower & Vision: You blend data-driven strategy with creative intuition to develop high-performing ad concepts. You've built systematic testing frameworks that consistently produce winning creative at scale, and you know how to collaborate with creative teams to translate performance insights into thumb-stopping assets that convert.
• Scale-up Experience: You've been through the exhilarating challenge of rapidly scaling DTC brands, successfully increasing spend month-over-month while maintaining or improving performance metrics when others would see diminishing returns.
• Relevant Industry Background: You bring valuable experience from consumer sectors that will accelerate your understanding of our audience and acquisition landscape.

Nice to have

• Healthcare Marketing Experience: You've navigated the unique challenges of scaling paid media for GLP-1 medications, weight management programs, or telehealth brands. You understand compliance requirements and how to create compelling messaging within regulated environments.
• Attribution Wizardry: You're comfortable with sophisticated media mix modeling and advanced attribution methodologies that accurately measure cross-channel impacts, allowing you to make confident budget allocation decisions.
• Boardroom Presence: You can translate complex marketing metrics into compelling business narratives that resonate with leadership teams and investors. Your presentations don't just show data—they tell the story of growth.
• Team Builder: You've assembled and developed high-performing paid media teams before, mentoring specialists into strategists who deliver exceptional results.
• Competitive Edge: You're not just focused on your own performance—you constantly monitor the competitive landscape, spotting trends and opportunities before others do, giving your brands a consistent advantage.

Compensation & Benefits

• Compensation: $100k-200k/yr inc equity
• Vacation: PTO with a yearly minimum (≥2wks/yr)
• Remote: our team is fully distributed across the world and functions fully remotely
• Healthcare: comprehensive medical insurance
• Personal development: budget for books, courses, coaching
• Personal wellness: budget for gym, health apps
• What are we missing? We're still early so you get to shape our culture.