Growth Product Marketing Manager (all genders)

THE ROLE

Paessler PRTG, a leader in network monitoring solutions, is seeking an experienced Growth Product Marketing Manager to join our dynamic Growth Product Marketing team. This role is pivotal in connecting product-led growth strategies to our existing marketing funnels. The role will work across these marketing funnels to drive customer acquisition, retention, and overall business growth by optimizing the customer and user journeys for conversion - from product adoption, trial conversion, account expansion through to renewal.

Focus areas of the role include using user metrics to shape the trial and customer journey, improving our trial-to-purchase, purchase-to-expansion and retention metrics. With a focus on product-led growth, the Growth Product Marketing Manager is the key interface between marketing and key stakeholder teams, including Product, Engineering, BI and ERP. They will ensure marketing use-cases are correctly prioritized, and that marketing strategies are aligned with the product roadmap in a way that is supportive of our goal to optimize our inbound and expansion funnels.

YOUR TASKS

Customer Journey Optimization

• Own and improve the customer journey from trial to buy to renew, identifying pain points and opportunities for enhancement that drive revenue.
• Manage conversion rate optimization testing within the product / trial.
• Analyze trial metrics, engagement data, and conversion rates to determine success factors. Re-engineer key steps in the journey (e.g. the trial and freeware) to maximize conversion rates, leveraging marketing tactics, or driving product enhancements to achieve this.

Data-Driven Growth Strategy

• Monitor key metrics, including trial behavior, AOV, GDR etc. to assess the health of the customer journey and adjust strategies accordingly, and improve tracking and user data flows from product.
• Work with the relevant marketing funnel leaders to deploy these strategies; for example: Supporting the inbound team with tactics to improve trial conversions, spanning e.g. Trial UI, trial emails, freeware conversion. And supporting the expansion team with tactics to improve upgrades, e.g. overage campaigns, in-app journeys.
• Regularly review and report on the performance of growth initiatives, using analytics to drive future strategies and optimize ROI.

Cross-functional Collaboration

• Collaborate with the wider Product and Engineering teams to influence decisions that impact marketing revenue and pipeline targets. Provide insights and feedback on user needs to shape product enhancements that will improve adoption.
• Partner with the ERP teams to streamline and optimize the buying journey and purchase experience, ensuring an efficient and frictionless checkout process.

Drive Innovation and Experimentation

• Design and execute A/B tests, growth experiments, and new marketing initiatives to identify scalable opportunities across the trial and purchase journey.
• Work with product and development teams to implement growth-focused features or integrations that enhance user experience and drive higher conversions.
• Collaborate with sales teams to understand and support pipeline performance improvement initiatives.

YOUR PROFILE

• Permanent residency in the UK
• Proven experience (2+ years) in a growth-focused marketing, product marketing or product led growth role within the B2B tech industry.
• Strong understanding of customer / buyer journey mapping, especially in B2B SaaS businesses.
• Experience leading cross-functional projects.
• Strong analytical skills with a track record of using data to drive decision-making and improvements.
• Experience working with ERP systems and ecommerce platforms in the context of a software buying journey.
• Ability to collaborate with diverse teams, including sales, product, and technical teams, to drive aligned goals.
• Excellent communication skills with the ability to influence and inspire stakeholders across the organization.
• Experience with SaaS metrics like NRR, CAC, and CLTV.
• Familiarity with product-led growth (PLG) strategies.
• Background in running A/B tests and leading conversion rate optimization (CRO) initiatives.
• Familiarity with tools like Google Analytics, Salesforce, and HubSpot.

FACTS FOR YOU

• Many possibilities to further develop your individual skillset
• Innovative and creative work environment with plenty of room for new ideas
• A structured onboarding phase with experienced colleagues
• Flexible working hours and a familiy-friendly environment
• Permanent employment contract
• A great working atmosphere in an enthusiastic international team with flat hierarchies
• We actively support your health by funding membership of the Urban Sports Club
• Paessler is a fast-growing midsized company that has been in the market for 20 years. The company is focused on long-term goals and is currently comprised of 350 employees

INTERESTED?

Your contact person for this great jobs is:

Annalena Klein

contacthr@paessler.com

And at the end, a very important note:

For us, diversity is more than just a word — it's a commitment. Our job posts are geared towards all people, regardless of their gender, sexual orientation, background, faith, or physical abilities. We value diversity and strive to create a work environment that prioritizes equal opportunities and inclusion. In line with this objective, please note that candidates with severe disabilities will be given preferential consideration over applicants with equal qualifications. At Paessler, we're determined to break down barriers and provide everyone with the chance to develop their full potential. Please feel free to let us know if you believe there are ways we can improve the wording of our jobs posts or our overall recruitment approach. Let's work together to create a more colorful and inclusive corporate culture!