Digital Marketing Specialist

Our client is seeking a data- and AB-testing-obsessed Digital Marketing Specialist with deep expertise in Facebook and Instagram advertising and extended knowledge of LinkedIn. You’ll be responsible for planning, executing, optimizing, and reporting on high-performing paid social campaigns across Meta platforms. This role requires a sharp analytical mind, strong A/B testing instincts, and hands-on experience with tracking pixels, remarketing, and conversion-focused strategies. The ideal candidate will also have modern creative skills, using tools like Canva and ChatGPT for basic creative execution.

Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities

• Plan, build, and manage Facebook and Instagram ad campaigns focused on lead generation, conversion, and remarketing, emphasizing native form fills.

• Analyze performance metrics daily to drive data-informed decisions and improvements.

• Develop and execute A/B and multivariate tests on audiences, creatives, placements, and CTAs.

• Optimize campaign structure, bidding strategies, budget allocation, and funnel performance to meet ROAS and CPA targets.

• Set up and maintain Meta pixels, custom conversions, and tracking integrations.

• Collaborate with marketing teams to develop compelling ad creatives tailored to target audiences.

• Create and manage multiple forms of creative across all platforms.

• Integrate campaigns into HubSpot for seamless CRM and lead funnel integration.

• Build remarketing and lookalike audiences from first-party and CRM data sources.

• Produce weekly and monthly performance reports with actionable insights.

• Stay up-to-date on Facebook/Instagram platform changes, algorithm updates, and new features.

Requirements

• 2+ years of hands-on experience managing Facebook and Instagram ad campaigns with demonstrated success.

• Strong proficiency in Meta Ads Manager, pixel setup, and conversion tracking.

• Deep experience running and interpreting A/B tests and campaign experiments.

• Comfort with analyzing performance data, generating reports, and making data-driven recommendations.

• Familiarity with HubSpot for campaign tracking, lead capture, and CRM integration.

• Working knowledge of landing page optimization and funnel performance.

• Ability to work asynchronously on Slack with weekly video meetings.

• Bonus: Experience with Google Ads and cross-platform campaign strategy.

• Highly desirable: Experience creating ad creative with tools like Canva and ChatGPT.

Preferred Skills

• Data-driven thinking.

• Strong attention to detail and organizational skills.

• Ability to work independently in a fast-paced, performance-driven environment.

• Solid understanding of attribution modeling and marketing KPIs (ROAS, CPA, CPL, CTR, etc.).

• Excellent written and verbal communication skills.

Non-Negotiables

• Proven hands-on experience (2+ years) managing paid social campaigns on Meta platforms (Facebook & Instagram) with measurable success.

• Ability to independently plan, launch, optimize, and report on campaigns.

• Deep expertise in Meta Ads Manager: pixel setup, conversion tracking, custom audiences, remarketing, and lookalike audiences.

• Confident configuration and troubleshooting of tracking and attribution.

• Strong strategic and analytical mindset, able to design, execute, and interpret A/B and multivariate tests on small budgets.

• Execution-focused, managing campaigns end-to-end without heavy supervision.

• Experience integrating paid social campaigns with CRMs (HubSpot preferred) to ensure smooth lead funnel management.

• Excellent data analysis skills to optimize based on ROAS, CPA, CPL, CTR targets.

• Basic creative skills with Canva and/or ChatGPT or similar tools.

• Comfortable with asynchronous remote work (Slack) and weekly video meetings.

• Strong written and verbal communication skills for collaboration and reporting.

Opportunity
This role offers a chance to join a forward-thinking team seeking a tactical, hands-on digital marketer focused on paid social success. You’ll manage key campaigns, execute AB tests, analyze data, and contribute to meaningful growth for B2B-focused Facebook and Instagram advertising.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets