Business Development Manager - Channel Sales

We are seeking a highly motivated and results-oriented Business Development Manager to drive the growth of both direct and channel sales for our RS Essentials Portfolio. In this role, you will be responsible for expanding our network of channel partners while also engaging directly with key customers to accelerate revenue growth, increase market share and strengthen brand awareness. The ideal candidate will bring a strong background in channel development, technical sales, and business development in the Test and Measurement industry, coupled with a deep understanding of industry applications and customer needs.

Your tasks

• Expand and execute go-to-market strategies for RS Essentials for key industries (e.g. aerospace, telecommunications, automotive, and electronics).
• Track portfolio performance metrics, analyze sales trends, and implement data-driven improvements.
• Conduct market research, competitor analysis, and industry benchmarking to refine positioning.
• Develop and execute programs with structured incentives, rebates, and performance-based rewards.
• Drive digital transformation initiatives, including e-commerce and online sales enablement.
• Utilize CRM tools and analytics platforms to track distributor and direct sales and optimize engagement.
  
  

Your Qualifications

• Bachelor’s degree in Business, Engineering, Electronics, or a related field.
• 10+ years of experience in business development, indirect sales (both Rental and Distribution preferred), or channel management in the Test & Measurement industry.
• Strong understanding of Test & Measurement equipment, applications, and industry trends.
• Excellent negotiation, sales strategy, and partner relationship management skills.
• Ability to analyze market dynamics, competitive positioning, and customer requirements.
• Experience with CRM platforms, sales automation tools, and data analytics.
• Strong technical sales acumen with the ability to communicate complex solutions effectively.
• Experience in developing and executing strategies to both generate brand awareness and actively capture qualified leads through various marketing channels.
• Ability to travel domestically and internationally up to 50%.
• To be considered, candidates must be located in the US and have valid US work authorization.
  
  

Interested?
We are looking forward to receiving your application!

The total compensation for this position is $148K-$260K. Total compensation includes base salary, variable pay (when applicable) plus benefits. The range is determined by the position, geographic location and level. Individual pay within the range is determined by several factors including location, education or training, relevant work history, sales incentive structure and job-related skills.

We promote equal opportunities and welcome applications from people with and without disabilities. We offer an inclusive work environment where all individuals can develop their skills and talents regardless of gender, nationality, ethnic and social background, religion, worldview, age, sexual orientation, identity, and other characteristics.

Rohde & Schwarz is a global technology company with approximately 14,000 employees and three divisions Test & Measurement, Technology Systems and Networks & Cybersecurity. For 90 years, the company has been developing cutting-edge technology, pushing the boundaries of what is technically possible and enabling customers from various sectors such as business, government and public authorities to maintain their technological sovereignty.