Senior Director Marketing - Publications

Founded in Switzerland, Chaberton Professionals is the Management Recruitment division of Chaberton Partners, specializing in the search and selection of middle and senior management profiles. For the past eight years, we have reinforced our Swiss presence with key offices in Lugano, Zurich, Geneva, Lausanne, and Bern, supported by our team of 230 experienced Consultants and Board Members.

For our client, we are currently looking for a Senior Director Marketing - Publications

THE CLIENT

Our client is a tech-bio startup that develops cutting-edge AI methods in genome, protein and large language models to accelerate drug discovery and translational medicine. Due to their rapid growth they are looking to expand their Data/AI Engineering team Basel, Zurich and Lausanne.

YOUR ROLE:

The Director of Marketing will be responsible for the strategic development and execution of product launch initiatives to drive the visibility, engagement, and growth of the client. This role requires a seasoned marketing professional with a proven track record in scientific publishing, a deep understanding of digital tools, and the ability to communicate scientific concepts. The ideal candidate will be a dynamic leader who understands the scientific publishing industry, has driven digital transformation, and is comfortable providing strategic guidance to software development teams based on market feedback.

YOUR TASKS:

Strategic Marketing & Planning:

• Develop and implement integrated marketing strategies to achieve the client’s strategic goals, with a focus on launching and promoting new publications.
• Conduct market analysis to identify trends, opportunities within the scientific publishing landscape.

New Journal Launch & Development:

• Spearhead the launch of new open-access journals, including defining journal scope, target audience, and unique value propositions.
• Develop and execute strategies for author acquisition, readership growth, and journal indexing.
• Along with the Scientific Director, establish and manage editorial boards, ensuring the recruitment of high-profile academics and researchers.

Digital Marketing & Transformation:

• Lead the digital marketing strategy, leveraging SEO, SEM, content marketing, email marketing, and social media to maximize online visibility and engagement.
• Oversee the development and optimization of digital platforms, including the organization’s website, journal portals, and AI tool interfaces, providing user requirements and market feedback to our software development teams.
• Implement data analytics to track user behavior, measure campaign effectiveness, and inform data-driven decisions.

Content Creation & Communication:

• Oversee the creation of compelling and scientifically accurate marketing content, including press releases, articles, blog posts, newsletters, and multimedia materials.
• Develop and manage the organization’s communication strategy to effectively engage with researchers, academics, industry professionals, and the public.
• Ensure consistent messaging and brand representation across all channels.

Stakeholder Engagement & Collaboration:

• Cultivate strong relationships with key stakeholders, including academic institutions, research organizations, industry partners, and funding agencies.
• Represent the client at industry conferences, academic seminars, and public events

Team Leadership & Management:

• Provide leadership and guidance to the marketing team, fostering a culture of creativity, innovation, and high performance.
• Manage the marketing budget, allocate resources effectively, and ensure efficient utilization of funds.

REQUIREMENTS:

• Degree in Marketing, Communications, Business Administration, or a related field.
• Several years of progressive marketing experience, with a significant focus on scientific publishing and journal launches an deep understanding of the scientific research and publishing ecosystem.
• Proven success in developing and implementing digital marketing strategies and driving digital transformation initiatives.
• Excellent leadership skills with demonstrated ability to build and manage high-performing marketing teams.
• Proficiency in digital marketing tools and platforms, including CRM, CMS, SEO/SEM, and social media analytics.

WHAT OUR CLIENT OFFERS :

• Competitive salary package aligned with experience
• Stock options to share in the long-term success of the company.
• Opportunity to work at the cutting edge of scientific AI, driving breakthroughs in immunology, biotechnology, and drug discovery.
• A fast-paced, product-driven startup environment where ambitious ideas and rapid iteration shape the future of science and medicine.

Location : Switzerland

Type for position : Permanent