Paid Media Coordinator

Position: Paid Media Coordinator

Department: Media Services

Reporting to: Associate Director, Digital Marketing

Location: Remote within Canada

Position Type: Full-Time, Permanent

Hours: Monday – Friday, 9AM – 5PM (in your time zone, flexible hours)

If you crave a workplace that values your ideas, your growth and development and where you can learn from the best, then you're exactly who we're looking for. We're not interested in the status quo - we're here to shape the future of agrimarketing. And we know you share that passion too. 

As one of the largest ag-focused agencies in the world, we challenge people and brands to be more than they imagined. At our core, we’re a team of outperformers who are committed to growing ourselves, our colleagues, our clients and our business. We’re looking to attract and grow creative and strategic minds who share our desire to outperform in their careers and in their lives. With the right people, we will create great outcomes for clients, employees and Think Shift. See a future for yourself at Think Shift? Keep reading! 

Summary 

We’re looking for an innovative, hardworking digital marketer to join our team. In this role, you’ll work closely with Think Shift’s team of experts to support the execution of targeted marketing campaigns that reach the right audience in the right place at the right time.

You’ll be the expert at analyzing performance and making campaign recommendations with Meta Ads Manager and Google Ads; you’ll optimize targeting and ad placements across X (a.k.a. Twitter) and programmatic advertising platforms; you’ll be on conference calls where dogs, cats, or small children are likely to show up and say hello.

Accountabilities 

• Setting up digital paid advertising campaigns and managing campaign timelines and workback schedules to ensure projects are meeting deadlines and deliverables.
• Collaborating across departments to coordinate activities such as campaign reporting and ad creative delivery.
• Creating campaign dashboards and data management systems through tools such as Google Looker Studio.
• Monitoring digital media KPIs and conducting regular analysis and optimization of performance results.
• Providing feedback and insights on what makes digital marketing campaigns successful, helping the team deliver better results with every successive campaign.
• Assist in researching keywords, social media audiences, and programmatic advertising targeting capabilities, based on insights gained from performance analysis and collaboration with the marketing specialist.
  
  

WE'RE LOOKING FOR

• 2 years of experience working in digital marketing and paid media platforms.
• Ability to effectively manage tasks, timelines and deadlines of concurrent projects, particularly under pressure.
• Growth mindset and a demonstrated problem-solving ability.
• Strong presentation and communication skills to advocate for your recommendations with your manager and clients.
• Experience with Meta Ads Manager, Google Ads, Twitter Ads or other digital ad platforms.
• Experience with pulling basic campaign data and web analytics reports using Google Analytics (GA4 preferred).
• Excellent understanding of MS Office, particularly Excel.
  
  

NICE TO HAVE

• Experience with:
• Google Tag Manager
• Looker Studio
• Funnel
• StackAdapt
• Search Engine Optimization
• SEMRush or other keyword research tools.
• Certification in Google or Meta
• Knowledge of agriculture, and agriculture services.
  
  

Benefits 

Think Shift provides an attractive, market-researched comprehensive compensation plan, which includes base salary and company bonus. Employees enjoy a range of benefits, some of which include:   

• Flexible remote work arrangements  
• Medical, dental and vision benefits coverage start day 1
• Life and travel insurance start day 1
• Unlimited wellness days so you can be at your best 
• 3 weeks of vacation  
• Celebrate your birthday with $150 and a PTO day  
• Semi-annual bonuses (based on company performance)   
• Professional development opportunities 
• Employee referral bonus  
• Annual company retreat 
  
  

Our Freedom with Responsibility Philosophy 

At Think Shift, we believe our unique culture and philosophies make us different in a good way. Our talented team of multi-disciplined creators and strategists have one thing in common: the drive to outperform and to help our clients do the same. 

We believe in providing guidelines for Think Shifters to operate within instead of putting up fences that can restrict true creativity and diversity of thought. With the freedom to operate in a way that best works for them, it allows everyone to bring their best selves to work. But with great freedom also comes great responsibility and the expectation of following through on what you say you’ll do. We understand this approach is not for everyone. Think Shift is for those who blaze the path for their own growth and challenge the status quo to find a better way. It’s for those who are committed to protecting, preserving and overall, enhancing what has been entrusted to them. 

We Want You to Be YOU! 

At Think Shift, we want everyone to feel comfortable bringing their complete and authentic selves to work. We believe that when individuals bring their unique experiences, backgrounds, knowledge, perspectives and self-expression to the collaborative process, our team becomes even more amazing. We are committed to fostering a diverse and inclusive workplace and welcoming talent from all backgrounds. As part of our stewardship commitment, Think Shift continually strives to create a culture of respect and fairness for all. 

If you require any accommodation or support during the recruitment process, please let us know.