Business Development Manager - Vertical Markets

Imagine working at the forefront of innovation in fluid-flow technology, with over 1400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative technical and marketing minds driven by a shared mission to engineer the future and safeguard our planet.

As a member of our team, you'll dive into an environment that encourages learning and boundary-pushing every day. You'll be part of an agile and dynamic workplace where today's solutions are built for tomorrow's challenges.

In this role, you will manage key accounts and target segments to influence bid requirements, build relationships and create a strong sales pipeline for the wider team and partners. Focused on business development, you will drive strategic sales activities to meet targets, strengthening Armstrong’s position in the Vertical Market with tailored solutions that improve customer efficiency, sustainability and lifecycle cost savings.

Key Responsibilities:

1. Sales Execution:

• Develop and implement the sales strategy for the Vertical Markets in collaboration with CSG Directors and Offering Managers, ensuring alignment with Armstrong's commercial goals.
• Coordinate the entire sales process, focusing on bookings, timely shipments, and maximizing margins.
• Track sales performance, including bookings, revenue and margin targets, adjusting tactics as needed.
• Provide exceptional customer support, ensuring satisfaction, loyalty, and repeat business while identifying new sales opportunities.
• Promote Armstrong’s Design Envelope solutions to highlight energy-efficiency and lifecycle cost benefits.
• Drive market penetration and differentiate Armstrong’s products from competitors.
• Actively seek new customer acquisition opportunities within the vertical markets sector, building relationships with contractors, engineers, and decision-makers.
• Support the bidding process and collaborate with sales teams to close deals.
• Organize workshops, seminars and product demos to educate customers on Armstrong’s solutions.

2. Business Development:

• Communicate with Mechanical Contractors to stay updated on project activity, influencing bid criteria and identifying opportunities early.
• Build and maintain relationships with end-user customers, positioning Armstrong as the Basis of Design (BoD) in vertical markets projects.
• Capitalise on infrastructure builds and government stimulus funding to position Armstrong as a preferred partner.
• Strengthen relationships with consulting engineers to enhance order conversion rates and ensure Armstrong products are specified in projects.
• Participate in industry events and outreach activities to position Armstrong as a leader in the vertical markets sector.

3. Marketing and Training:

• Collaborate with the Sales Enablement (RSEC) team to ensure the UK sales team uses Armstrong’s sales tools effectively, including DEVA, KAM, and POMA.
• Champion the use of these tools to maintain a consistent sales approach across the team.
• Participate in customer learning initiatives, including webinars and industry events, to strengthen Armstrong’s market position.
• Provide insights and feedback from customers to improve Armstrong’s offerings.

What We’re Looking For

To thrive in this role, you should bring:

• University Degree in Engineering.
• Substantial work experience in business development or sales within the HVAC, energy, or construction sectors, ideally with knowledge of heating/cooling systems.
• Proven track record of growing accounts, closing large projects, and meeting sales targets within the HVAC or vertical markets.
• Strong understanding of the UK energy market, including regulations, energy efficiency, and sustainability practices.
• Experience working with cross-functional teams (engineering, manufacturing, operations) in industrial or commercial environments.
• Self-direction, with the ability to manage multiple projects and priorities while achieving business objectives.
• Strong leadership and team collaboration skills.
• Excellent communication, negotiation and influencing skills with decision-makers.
• Strong problem-solving, conflict management, and simplification of complex issues.
• Proven ability to develop and maintain long-term relationships and manage cross-functional teams.
• Self-motivated, goal-oriented, and comfortable working independently.
• Proficiency in CRM tools, MS Office Suite, and project management software.
• Results-driven with a strategic focus on meeting business objectives.
• Adaptability in a fast-paced environment and passionate about sustainability and energy-efficient solutions.
• Regular travel across the UK to meet clients, attend events, and support business development efforts.

Why Armstrong Fluid Technology?

By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology. You’ll have endless opportunities to learn, grow, and make a significant impact on the world by reducing carbon emissions and energy costs. Together, we'll build tomorrow’s solutions today and enjoy a safer and greener world.