Offer summary

Qualifications:

3-6 years of experience managing social media for B2B brands, preferably in tech or cybersecurity., Excellent writing skills for creating short, impactful, platform-native content., Experience working with founders, executives, or thought leaders to develop their online voice., Proficiency with AI tools, design collaborators, and freelancers to produce high-quality content..

Key responsibilities:

Develop and execute social media strategies across platforms like LinkedIn and Twitter/X.

Collaborate with teams to create diverse content such as threads, memes, and videos.

Manage social media presence for the company, founders, and employees, supporting branding and campaigns.

Monitor performance and iterate content based on engagement data and trends.

Job description

Description

We’re looking for a Social Media Manager who’s equal parts strategic thinker and creative doer - someone ready to take ownership of our social presence and rethink how a cybersecurity company shows up online. You’ll work closely with GTM, content, and design to turn ideas into channel-specific, high-impact content - and you won’t hesitate to make a case for using Reddit, memes, influencers, or Instagram if that’s where the opportunity is.

This is a hands-on role with access to AI tools, agencies, and freelancers to help you scale your output and shape the voice of a brand speaking to some of the smartest people in security.

What You’ll Do

Own and execute our social media strategy across platforms (starting with LinkedIn and Twitter/X), with the freedom to test channels like Reddit, Instagram, and emerging formats.
Collaborate with GTM, content, and design teammates to turn ideas into platform-native content - threads, carousels, memes, short videos, and more.
Manage social media for the company brand as well as our founders and evangelists, while also enabling employees and HR with content that supports campaigns, hiring, and employer branding.
Create and maintain a clear, organized content calendar that aligns with product launches, GTM campaigns, and community moments.
Use AI tools (e.g. ChatGPT, Jasper, Midjourney) and external support (e.g. agencies, freelancers) to scale your output without sacrificing quality or creativity.
Monitor performance, run lightweight experiments, and continuously iterate based on data and engagement patterns.
Bring fresh, unconventional thinking to how a security brand can engage practitioners, decision-makers, and influencers online.
Stay plugged into the cybersecurity and B2B social space - tracking trends, emerging voices, and new opportunities to stand out.

Requirements

What We’re Looking For

You have 3 - 6 years of experience managing social media for a B2B brand - ideally in tech, cybersecurity, or a similarly fast-paced, product-led space.
You’re fluent in LinkedIn and Twitter/X, with a clear sense of how tone, timing, and formatting affect performance on each.
You write exceptionally well - short, punchy, high-context posts that feel native to the platform.
You’ve worked directly with founders, execs, or internal thought leaders to shape their voice and help them show up consistently online.
You’re confident working with AI tools, design collaborators, and freelancers to bring your ideas to life.
You’re not afraid of numbers or technical topics - you’re just as comfortable turning complex ideas or data into a clean chart or visual thread as you are creating a meme.
You think in threads, memes, carousels, and narrative arcs - not just posts.

Required profile