Director of Consumer Insights

Not all heroes wear capes — but plenty of them use toilet paper

Want to challenge yourself at a purpose-led scale up AND make a difference in the world? Come join the revolootion!

Funny name, serious business

We make eco-friendly products and donate 50% of our profits to provide clean water and help build toilets for the billions of people who lack proper access. So far, we’ve contributed over $18 million AUD (roughly $12.5 million USD) to fund sanitation projects around the globe. Basically, we’re really good at doing good. 

With hubs in Australia, the Philippines, China, the US, UK and Europe, our amazing team of 200+ work to make the biggest possible impact for people and the planet. Over the next couple of years, we’re hoping to increase our annual donation tenfold to get us closer to our dream of everyone in the world having access to clean water and sanitation services.

A bit about the role

We’re looking for a strategic thinker, insights powerhouse and advocate of all things customer to join our team as Director of Consumer Insight. This is a big one. You'll be the voice of our customer across the business—bringing them into the room (figuratively, unless it’s a focus group) and making sure their needs, wants and real-life behaviours are driving our biggest decisions.

Your mission? Build out our research capabilities, grow and guide a small-but-mighty insights team, and turn high-quality data into high-impact action. You’ll steer both long-term strategy and short-term decision-making, helping us stay deeply connected to the humans we’re here to serve.

You’ll work closely with our regional, product, brand, and growth teams to bring the right insights into the right moments. You’ll influence decisions from boardroom bets to tiny tweaks. You’ll be a master story-teller, bringing insights to life in a compelling way so people really understand them. And you’ll help ensure we’re not just solving interesting problems, but solving the right ones.

Oh, and you’ll be leading a brilliant team—including a Consumer Insights Lead and a Senior Researcher. So you’ll need to be just as comfortable coaching and empowering as you are deep in the weeds of a research brief.

We’re seeking applicants for this role to be based in our Australian hub, to stay closely connected with our global cross-functional team. However, some evening flexibility is required to maximise crossover with our GM of Commercial Strategy and Insight, who is based in the UK. Applications for this role will close EOD Friday May 30th, 2025 AEST.

If you worked here this past month here are some things you might have been involved in

• Partnering with our Global Brand team to sharpen our understanding of our core consumer segments (who they are, what they care about, and where we might be missing the mark).
  
  
• Developing a compelling insight-led narrative from a strategic research piece that explored how our customers are thinking about affordability and value—and sharing it with our Senior Leadership team, ensuring those insights were brought into our FY26 planning process.
  
  
• Coaching your team through the design of a mixed-method study to validate a new product concept, helping them connect the dots between insight and opportunity.
  
  
• Building out a refreshed internal insight reporting cadence to give our Senior Leadership team better visibility into what our customers are telling us—and what we should do about it.
  
  
• Evaluating our current insight tools and platforms, identifying where we could level up our capabilities, and making a business case for it (nicely).

Let’s talk about you

You’ve spent enough time in the insights world to know the difference between noise and signal—and how to translate that signal into decisions that actually matter. You love the challenge of joining dots that don’t obviously go together. You’re energised by ambiguity, but you also know how to guide others through it with clarity and care.

You’re probably someone who:

• Has deep experience leading research and insights teams across qual and quant
  
  
• Can confidently set and deliver a long-term consumer insights strategy, while juggling a few short-term quick wins along the way
  
  
• Understands how to distill complexity into compelling stories and strategic action
  
  
• Brings fluency in research tools, platforms and methodologies—and knows when to bring in outside partners to support
  
  
• Has a strong point of view on what makes research ethical, inclusive, and rigorous
  
  
• Thrives on collaboration and loves working across cross-functional teams—from Brand to Digital Product to Growth
  
  
• Has a bias toward action and impact—insights don’t just sit on the shelf under your watch
  
  
• Cares deeply about people—your team, our customers, our mission, all of it

Bonus points if you’ve worked in a global or purpose-driven business and know how to balance commercial goals with customer love.

You give a crap

Do you want your work to make the world a better place? Do you want to work with other people who feel the same way? What a coincidence — us too!

Why should you work with us?

First off, as a certified B Corp™, we work to make a difference every day while maintaining the highest standards of social and environmental impact. With our most recent score of 125.5 we’re in very good company with other exceptional B Corps around the world.

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave, tailored learning and development opportunities, and free toilet paper (yes, you read that right).

Our engagement surveys (thanks Culture Amp!) tell us that our team is really proud (95%) to work for Who Gives A Crap and, well, we couldn’t be more proud of that.

Have you made it this far?

If you’re still reading, we think there’s a strong chance you might be our kind of person. Here’s the thing, though — research suggests that 60% of women and underrepresented folks might have already talked themselves out of applying. Even if you don’t check every box above, we want to encourage you to introduce yourself. We believe a diversity of perspectives and experiences makes a team stronger — and the stronger our team, the closer we are to delivering toilets and clean water for all.