Growth Marketing Manager

Description

Fiverr Pro is looking for a Growth Marketing Manager to join our dynamic Fiverr Pro Marketing team. If you have a passion for implementing impactful marketing initiatives, optimizing user experiences, and are driven by data-driven experimentation, this role is for you. As a Growth Marketing Specialist, you’ll play a crucial part in driving revenue growth, improving user activation, reducing churn, and enabling faster campaign execution. You’ll ideate, develop, and implement growth experiments while managing key marketing and analytics tools to ensure rapid and precise execution of growth initiatives.

What am I going to do?

• Ideate, initiate, and implement growth initiatives and marketing experiments to increase revenue, conversion rates, and activation.
• Manage and create impactful in-product experiences, including modals, banners, walkthroughs, and other interactive components, to drive user engagement and adoption.
• Manage key growth marketing tools such as Appcues, Optimizely, Google Tag Manager (GTM), and Analytics platforms, ensuring they are optimized for speed, accuracy, and effectiveness.
• Collaborate closely with Product, Design, Development, and Data teams to enable efficient, high-quality execution of marketing initiatives.
• Conduct thorough testing of in-product experiences across multiple devices and platforms, identifying and resolving issues promptly.
• Reduce dependency on developers by independently executing front-end marketing tests and experiments.
• Analyze experiment performance, draw actionable insights, and iterate quickly to continuously enhance results.

Requirements

• 3+ years of experience in growth marketing, product marketing, digital marketing, or a related field, with a track record of implementing successful growth experiments and campaigns.
• Strong proficiency in marketing tools and platforms such as Appcues, VWO, Google Tag Manager, and Google Analytics.
• Experience executing in-product marketing initiatives such as modals, banners, and guided user experiences.
• Proven ability to collaborate effectively with cross-functional teams, including Product, Design, Development, and Analytics.
• Data-driven mindset with strong analytical skills, capable of transforming insights into actionable marketing strategies.
• Demonstrated ability to manage multiple projects simultaneously, prioritizing tasks effectively to meet tight deadlines.
• Excellent problem-solving skills, particularly in identifying and troubleshooting technical issues independently.
• Naturally curious, proactive, and eager to learn new technologies and marketing methodologies.
• BS or MS degree in Marketing, Business, Analytics, or related field is an advantage.

Success Metrics:

• Increase in revenue driven by growth campaigns and experiments
• Number of impactful experiments and growth initiatives launched
• Reduction in churn among new and returning buyers
• Faster implementation of key initiatives
• Reduced dependency on developer resources for executing marketing tests and front-end experiments

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

Equal opportunities

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.