Associate Director of Analytics Marketing
Office of Analytics
Exempt, Regular, Full-time, Pay Grade 3.5
Location: Stateside Remote
The Associate Director of Analytics Marketing is a member of the Analytics Team responsible for the analytic services provided to the Marketing and Admissions Department at UMGC. As POC, you will engage directly with the leadership of Marketing and Admissions to help prioritize analytic requests and ensure the work being done is in alignment with their strategic work. In addition, you will execute on data needs within UMGC's data warehouse and advocate for system enhancements that enhance data collection and insight. You will be accountable for the accuracy of deliverables, as well as being the one to help deliver and communicate insights. You will direct the analytical work of team members by providing guidance and ensuring the quality of the deliverables.
You will use your extensive technical knowledge of databases, code, and BI tools to further modernize the way Analytics is created and consumed at UMGC.
Primary Duties
Meet with various members of the assigned team to understand their needs and how those needs align with the overall marketing strategy. Understand their challenges and work to build data-driven solutions by leveraging your deep technical knowledge of data architecture and practices.
Understand cross-team dependencies for completing work and recommend phasing/prioritization of deliverables according to effort and resource availability to optimize the realization of business value.
Review, revise, and/or provide feedback on data artifacts based on your deep understanding of SQL code, data relationships, and Tableau expertise to ensure quality and completeness before presentation to business users.
Meet with other members of the analytics team to fully understand all the work being done for your client, as well as to understand the overall analytics roadmap to communicate and gain feedback from your client.
Create executive-level presentations for the purpose of communicating complex ideas, findings, insights, and recommendations. Guaranteeing these are congruent with data analytics best practices and technology capabilities, both present and future.
Guide the business in the adoption of internal or external data products and how they can leverage the capabilities of the analytics platform and services to solve business challenges.
Required Education and Experience
Bachelor's degree
3 to 5 years of experience
Preferred Education and Experience
Master's or other post-graduate education
5 to 7 years of experience
All submissions should include a cover letter and resume.
The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.
Workplace Accommodations:
The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC’s Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email at employee-accommodations@umgc.edu.
Benefits Package Highlights:
Hiring Range:
$145,000.00 - $160,000.00The Global Talent Co.
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