Sr. Manager, HOKA DTC Planning

  At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Sr. Manager, HOKA DTC Planning

Reports to:  Director, Planning & Allocation

Location:  Goleta, CA or remote

Interested applicants must reside in one of the following approved states:

California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

The Role

Are you a strategic leader who’s endlessly curious, quick to adapt, and energized by fast-paced environments? Do you naturally toggle between big-picture thinking and detail-driven execution? HOKA is seeking a Senior Manager to lead Planning for our North America Direct-to-Consumer channels—someone who can connect strategy to action, data to decisions, and teams to results. In this role, you’ll shape and steer plans that fuel growth across eCommerce and retail, partnering cross-functionally to bring our brand and product to life for consumers. If you’re product-passionate, insight-driven, and love solving problems in a collaborative environment, we’d love to meet you.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• Leading, coaching, and developing a high-performing team of 4–6 merchandise planners
• Bridging commercial goals with operational capabilities, ensuring alignment with long-range strategic initiatives
• Owning the creation and execution of DTC sales and inventory plans across channels
• Driving agility by turning real-time insights into future-forward strategies, clearly communicating and actioning updates
• Delivering compelling, data-driven presentations to senior leaders, including scenario planning and Go-to-Market recommendations
• Collaborating cross-functionally to fuel business growth and alignment

Who You Are

• A people-first leader who thrives in ambiguity and brings clarity, focus, and energy to your team
• A consumer-obsessed, strategic thinker who connects insights to action
• A collaborative partner with strong communication, influence, and relationship-building skills
• A data storyteller with advanced analytical thinking and the ability to distill complexity into clarity
• A fast mover who can juggle multiple timelines and lead complex, multi-season initiatives with confidence

We’d love to hear from people with

• 10+ years of experience in merchandise planning, inventory management, buying, or finance within a retail environment
• 6+ years of people leadership experience managing a team of 4 or more
• Hands-on experience managing both brick & mortar and eCommerce businesses with at least $300M in annual revenue (ideally a high growth business)
• A proven ability to drive and deliver against financial targets through thoughtful analysis and planning
• Advanced Excel skills and comfort working in data-heavy environments

What We'll Give You

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
   

$155,000-$165,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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