Content & Copywriting Specialist (B2B)

Your Role as a Content & Copywriting Specialist:

We’re looking for a talented Content & Copywriting Specialist to create compelling content to help the marketing team meet lead generation, thought leadership, and brand-building objectives. The ideal candidate will have experience writing content for a B2B audience and familiarity with best practices for writing for SEO.

This role is based in the Eastern Standard Time (EST) zone, so please consider this when applying.

A Day in the Life of a Content & Copywriting Specialist:

• Create short- and long-form written content (blogs, eBooks, web pages, guides and templates, email newsletters, email drip sequences, and presentation slides). 
• Collaborate with SEO specialists to optimize content for search engines, ensuring it drives traffic and engagement.
• Refine and update existing content to keep it relevant and engaging.
• Use data insights to make informed decisions about content creation, iteration, and prioritization.
• Conduct interviews and in-depth research to produce content that reflects our thought leadership and expertise.
• Stay up-to-date with industry trends, competitor activity, and emerging topics to ensure our content is timely and relevant.
• Work closely with the content team to help develop the content calendar and execute content strategies aligned with product launches, campaigns, and industry events.
• Work with the marketing ops team to track and report on content performance metrics (e.g., page views, conversions, engagement rates).
• Use AI tools like Gemini and Copilot to help with content production. 

What you’ll need:

• Bachelor's degree in English, Journalism, Communications, or related field.
• 5+ years of experience in B2B content marketing or copywriting. 
• Excellent written and verbal communication skills with a knack for explaining complex topics using simple terms. 
• Experience with SEO best practices and content optimization techniques.
• Experience writing for different audiences across the sales funnel and familiarity with buyer personas, customer journey mapping, and demand generation content.
• Familiarity with content management systems (e.g., WordPress), marketing automation tools (e.g., HubSpot, Marketo), and basic analytics platforms (e.g., Google Analytics).
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• A proactive, collaborative approach and a passion for storytelling and innovation.
• The ability to manage multiple competing priorities and work well in a fast-paced, results-driven culture. 
• Knowledge of video or multimedia content production is a plus.

NOTE: Applications without a portfolio/work samples will not be considered.

The Perks of Working for Appspace:

For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.

Additional perks include:

• Generous PTO
• Flexible work schedules
• Remote work opportunities
• Paid company holidays
• Appspace Quiet Fridays (No non-essential internal meetings scheduled)
• A casual dress work environment