Media Director | B2B Space | 100% Remote from US | $112-140K + Benefits

Media Director | B2B Space | 100% Remote from US | $112-140K + Benefits

The Company:

A trailblazer in the field of performance marketing, this organisation excels in delivering innovative solutions to B2B and B2C clients. Their expertise lies in blending data-driven strategies with creative flair to achieve measurable results. Known for their commitment to professional growth, they provide an environment where strategic thinkers and creative innovators thrive. With a focus on staying ahead of industry trends, they foster a culture of collaboration and continuous learning.

The Role:

The Media Director will play a pivotal role in shaping and executing comprehensive media strategies that drive business growth. This position requires a visionary leader with a strong foundation in programmatic marketing and media buying. This role requires a deep understanding of B2B media channels, vendors, and trends, paired with a strategic mindset and a passion for innovation. By integrating data insights with innovative approaches, this role will ensure the delivery of impactful campaigns across diverse channels.

Responsibilities:

• Develop and oversee media strategies tailored to meet client objectives, focusing on programmatic marketing and ABM platforms.
• Manage media buying for trade publications, ensuring optimal placement and return on investment.
• Lead the implementation and optimisation of campaigns on platforms such as 6sense and Demandbase.
• Collaborate with cross-functional teams to align media efforts with broader marketing initiatives.
• Analyse campaign performance and provide actionable insights to drive continuous improvement.
• Stay updated on industry trends to ensure strategies remain cutting-edge and effective.
• Manage budgets, ensuring cost efficiency while achieving strategic goals.
• Build and maintain strong relationships with media partners and vendors.

Requirements:

• Proven experience in programmatic marketing and media buying, with a focus on trade publications, SEM and social.
• Hands-on expertise with the Trade Desk and/or DV360
• Strong analytical skills, with the ability to interpret data and optimise campaigns accordingly.
• Excellent leadership and project management abilities.
• Proven vendor management and negotiation skills.
• A deep understanding of media strategy, planning, and buying, with a strong focus on B2B.
• Exceptional communication and interpersonal skills.
• A track record of success in managing budgets and achieving measurable outcomes.

Candidates eager to make an impact in a dynamic and forward-thinking organisation are encouraged to apply. This role offers the opportunity to lead transformative media initiatives and work within a collaborative environment dedicated to excellence.

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