Senior Director, Creative

What We Do Matters

At TKWW, we champion the power of celebration! Each year, we help millions of couples around the world celebrate the moments that make us. When you join our global team, you join a diverse group of individuals passionate about serving our couples and business partners in more than 15 countries worldwide —including The Knot, WeddingWire, Bodas, The Bash, The Bump, and more. We help people take celebration planning from inspiration to action. When you work for TKWW, you can be sure you will have a team working alongside you that doesn’t just care about the work you do but also the life that you live. We focus on the well-being and development of our employees through various opportunities and celebrate milestones and wins in a big way. After all, celebrations are what we do best.

About The Role And The Team

The Knot Worldwide is looking for a seasoned Senior Creative Director to lead our in-house Creative Team (Internal agency), this leader will own our creative strategy, brand(s) identity and style guide governance, creative production, operations & execution across our suite of US consumer brands. Reporting directly to our VP of Consumer Marketing, this person will work closely with key stakeholders across the organization (Marketing, Product, Editorial, Finance, and Channel Leads), to innovate and deliver on our creative needs across all platforms. We are looking for a truely well-rounded creative department leader, who believes in innovation, upleveling aesthetic sophistication, and taking on complex creative challenges while getting their hands dirty on operational effectiveness. A natural storyteller, strategist, and leader, this candidate will be refining the development of creative materials, from concept to production, getting us to a best-in-class creative group.

Responsibilities

Creative Strategy & Vision

• Define and own the holistic creative vision and strategy across all US consumer brands, ensuring consistency, innovation, and emotional resonance.
• Serve as the chief brand steward, evolving and enforcing brand identity, voice, and style guidelines across all consumer touchpoints.
• Translate complex business goals and user needs into breakthrough creative concepts that drive performance and elevate brand equity.
• Evolve our creative strategy from a primarily lifestyle brand into a tech, product-focused brand designed to change consumer behavior and grow product familiarity and usage.
• Drive an evolution towards native creative in each of the platforms we invest in and ensure we are building creative learning strategies to determine what is effective in changing consumer mindsets in those platforms.

Team Leadership & Development

• Lead, mentor, and inspire a high-performing internal creative team (design, copy, art direction, video, etc.), fostering a culture of excellence, collaboration, and growth.
• Build a scalable in-house agency model, including defining team structure, roles, and workflows that optimize output and efficiency.
• Cultivate an environment that supports innovation, inclusion, and continuous learning.
• Understand the creative and aesthetic bar and how to raise it.

Operational Effectiveness

• Oversee creative operations, prioritization, budgeting and resource management, ensuring projects are delivered on time, on brand, and on budget.
• Build and evolve creative processes, tools, and frameworks to improve collaboration, speed, and quality across cross-functional teams. Develop and explore an AI strategy for the department.
• Implement performance and quality benchmarks to continually improve creative execution.

Cross-Functional Collaboration

• Partner closely with leaders across Marketing, Product, Editorial, Channels, and Finance teams to understand strategic objectives and translate them into compelling creative solutions.
• Act as a strategic thought partner to the VP of Consumer Marketing and key stakeholders, aligning creative output with company vision and KPIs.
• Advocate for the role of creativity in driving business results and customer experience.

Creative Execution & Production Oversight

• Guide your team through end-to-end development of marketing assets across channels — from digital campaigns, crm, paid media, onsite, video, product launches, social, and experiential events.
• Lead and review major campaigns and key initiatives, ensuring best-in-class creative from concept through execution.
• Oversee the effective execution of creative productions, shoots, events and ensure maximum usage, creative asset production, and value is extracted from productions.
• Manage relationships with external creative vendors, freelancers, and production partners, agencies as needed.

Successful Candidates Have

• 9+ years of experience working in an CD role in-house or at a creative agency
• 5+ years of management experience; leading a team of creatives is a must, leading a team of multidisciplinary creatives virtually is a plus
• Ideally has had creative agency experience and understands the nuanced differences in creative orgs, skill sets, and specific disciplines.
• Experience working in a fast-paced environment, especially on multiple brands at one time
• Detailed understanding of design, copy, video, and digital best-practice guidelines. Working knowledge of Figma is desired.
• Social Media and Digital first advertising expertise is highly desired.
• A strong portfolio that demonstrates your ability to produce strategically-led creative across multiple channels and integrated campaigns
• The desire to build strong relationships across the organization and with external partners/agencies; demonstrates solid interpersonal and intrapersonal skills
• Proven history of motivating and directing a team of creatives to “level-up” and identify opportunities areas
• Leads as a team player, with the ability to manage projects aligned with cross-functional departmental goals
• Fun attitude and sense of humor—you can’t take the job too seriously!

At The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!

What We Love About You

• You Dream Big. You iterate and experiment to drive innovation.
• You Love Our Users. You keep our global community at the center of everything you do.
• You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.
• You Hustle Every Day. You favor urgency and own your outcomes.
• You Win Together. People are at the heart of our success and you play as a team.

What You Love About Us

We believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.

To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.

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US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

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