Consultancy - Digital Communications on Sexual Violence & Access to Justice (LAC)

Overall objective
To increase Equality Now's visibility as a regional reference on legal reforms on sexual violence and access to justice, and to strengthen public support for improving laws and their implementation in the prioritized countries. To this end, Equality Now seeks to hire a person to support the design and implementation of digital campaigns linked to strategic communication products and key moments related to access to justice for survivors of sexual violence in Latin America and the Caribbean, emphasizing children and adolescents.

Specific objectives

• Expand the dissemination of the JUSTAS video-podcast through digital campaigns and actions aimed at media coverage.
• Develop strategic resources to strengthen work with journalists and the media on sexual violence.
• Support campaigns to disseminate key reports and thematic content such as "Myths and Realities".
• Strengthen Equality Now's direct communication tools with its regional audience, including newsletters and subscription campaigns.

• Campaign for the launch and dissemination of the video-podcast "JUSTAS" at the regional level: support in the design and implementation of the digital dissemination strategy; copywriting for social networks; messages for the dissemination of episodes via email and WhatsApp; support in the making of cuts of the episodes to generate short clips; and proposals to achieve visibility in the media.
• Elaboration of a manual for journalists on how to report on sexual violence from a gender and intersectional perspective, aligned with the style of Equality Now's manuals for journalists on other topics, and design a training methodology for journalists on the subject.
• Support the design and implementation of the social media campaign to disseminate the messages of the Parlamericas report and the "Myths and Realities" series on sexual violence.
• Support the design and implementation of a call-to-subscriber campaign to increase the regional list of Equality Now Latin America and the Caribbean: development of a campaign proposal, message writing, and development of a content calendar for social networks, emphasizing LinkedIn.
• Designing the content for the regional newsletter: drafting and assembling the complete content of the first newsletter, as well as a proposed structure for future editions.

1. Manual for journalists on coverage of sexual violence with a gender and intersectionality approach and design of training methodology.
2. Content package for social media campaign to disseminate the messages of the Parlamericas report and the "Myths and Realities" series.
3. Subscriber acquisition campaign proposal, including calls to action and publication schedule (focusing on LinkedIn).
4. Content written for one edition of the regional newsletter and an editable base template for future deliveries.

• Equality Now Regional Communications Officer for Latin America and the Caribbean (supervisor)
• Internal Equality Now communications and advocacy teams
• External stakeholders, including journalists, media outlets, and digital audiences across LAC
• Strategic partners involved in advocacy and legal reform in the region

• Successful launch and measurable reach/engagement of the JUSTAS video-podcast campaign
• Completion and distribution of a high-quality journalist manual and training methodology
• Timely execution of digital campaigns with trackable audience engagement and subscriber growth
• Delivery of well-written, strategic newsletter content and template
• Positive internal feedback and alignment with Equality Now’s advocacy goals

• Proven experience in the design and execution of digital campaigns.
• Knowledge in women's, girls', and adolescents' rights, sexual violence, and intersectionality, and communication with a human rights approach.
• Creative and strategic writing skills in Spanish; knowledge of English is an asset.
• Understanding and demonstrable experience in advocacy communication campaign strategies.
• Excellent writing skills, including for digital channels.
• Creativity and ability to apply it within the framework of agreed strategies, to meet communication objectives.
• Ability to organize and meet deadlines, willing to follow a previously agreed work schedule.

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