Sr. Digital Marketing Specialist

Who We Are:

Nationwide Marketing Group is the largest buying, marketing, and business support organization for independent retailers in the U.S. Our mission is to help independent retailers thrive on their own terms by providing innovative solutions, unparalleled resources, and a community of like-minded professionals. With a focus on digital transformation, we empower our members to embrace change and achieve lasting success in an ever-evolving marketplace.

We take pride in giving back to the communities where we live and work, partnering with impactful organizations like Smile Together, Take My Hand Uganda, the Tisch Brain Tumor Center at Duke, and No Child Hungry. Additionally, we actively encourage our team members to volunteer or donate to causes they care about, fostering a culture of compassion and engagement.

As a team, we believe in building a diverse, representative, and inclusive workplace where everyone feels valued and supported. Our values of collaboration, trust, and leadership drive everything we do, ensuring we remain committed to our members and their success.

Nationwide Marketing Group is an equal opportunity employer that does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability.

What We’ll Do:

At Nationwide Marketing Group, we are committed to supporting your success and professional growth. Here’s how we’ll empower you:

• Competitive Compensation: A base salary complemented by a performance bonus structure, depending on the role, to recognize your contributions and achievements.
• Comprehensive Benefits: Enjoy Medical, Dental, and Vision coverage with $0 cost Employee-Only options, as well as employer-paid Basic Life/AD&D, Short-Term and Long-Term Disability insurance.
• Savings and Retirement: Take advantage of our matching 401K program with 100% vesting to secure your financial future.
• Flexible Time Off: Benefit from our Open PTO Policy, 11 Paid Holidays, and Paid Maternity/Paternity Leave to maintain balance between your work and personal life.
• Professional Growth and Coaching: Access formal training opportunities and engage in recurring development meetings with your leader to ensure continued growth and success.
• Exclusive Discounts: Access our Discounts Program offering savings on Electronics, Cell Phones, Health & Wellness, Travel, Entertainment, Home & Auto, Pet Insurance, and more.

Job Location: Remote

Job Summary: 

The Digital Marketing Specialist III will be responsible for managing and supporting paid digital strategies for key NMG’s retail customers. The position requires managing specific key accounts and implementing leading digital technologies. In addition, this role will help support and mentor Level 1 & 2 Digital Marketing Specialists to ensure their success and continued development.

Job Responsibilities: 

• Plan, manage, and optimize paid search campaigns across various channels, including but not limited to: Google Ads, Meta, and Bing Ads.
• Monitor key performance indicators regularly to maintain and enhance campaign effectiveness.
• Audit existing campaigns and execute strategic improvements to boost efficiency.
• Perform daily account management, including budget adjustments, bid strategy optimization, and keyword refinement.
• Incorporate negative keywords strategically to improve targeting accuracy and minimize unnecessary spending.
• Collaborate with the marketing and account team to ensure alignment between paid search initiatives and overall marketing objectives.
• Communicate performance to members and proactively recommend optimizations that align to business goals. 

Job Qualifications: 

• Bachelor’s in Marketing or related digital marketing course
• Minimum 4 years Google Ads and Facebook Ads experience placing ads and working directly with clients. 
• Ability to manage all aspects of client campaigns including but not limited to: strategy, campaign creation, ad copywriting, keyword research, budget pacing.
• Ability to create strategic briefs and media plans 
• Must be able to communicate campaign results with members.
• Certified in Google Search, Display, Video, and Shopping Ads. 
• Experinece in enterprise media software a plus (e.g. DV360, CM360, TTD)
• Experience managing advertising budgets of $50,000+
• Confident, concise and clear client communication, especially when potential problems arise. 
• Ability to travel an average of 4 times per year
• Excellent communication skills, both written and oral
• Must be comfortable working with remote clients
• Exceptional ability to multi-task, prioritize and be adaptable to change
• Understanding of reporting and tracking methods for digital marketing media
• Proficient in Microsoft Excel, PowerPoint and Google Docs (Docs, Sheets, Slides)
• Proficient in Google Data Studio and/or other relevant reporting platforms

Job Competencies:

• Exhibit a thorough understanding of digital marketing strategy within client industries
• Must be detail-oriented
• Work well in a team environment
• Must be able to think critically and logically.
• Must be proactive and have a continuous learning mindset.
• Passion for all things digital and eagerness to learn
• Genuine interest in internet trends and staying on top of digital platform updates

Work Environment:

Must be able to read, write, and communicate both verbally and in written form to express and exchange ideas. While performing the responsibilities of this job, the employee must be able to access all components of workstation and other office equipment. Frequent typing, writing, bending, and twisting. Must be able to lift up to 10 pounds.

General office environment with moderate noise. This position is mostly sedentary, involves sitting most of the time, but may involve walking or standing for brief periods of time. A busy environment with many unscheduled interruptions. Frequent computer use at workstation for extended periods of time. Public contact position requiring appropriate business apparel.