Offline Marketing Manager, Direct Response

Position Title: Offline Marketing Manager, Direct Response

Department: Development

Location: Remote in CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, and WA

Key Relationships:

Reports to: Associate Director, Direct Response

Direct Reports: None

Assignment Type: Full-time, exempt

Compensation: $67,300 to $76,500

Benefits: Click here to learn more about our benefits!

Application Requirements: Resume, cover letter, completed application questions

About Americares:

Americares is a health-focused relief and development organization that helps people and communities around the world access health in times of disaster and every day. Each year, Americares reaches 85 countries on average, including the United States, with life-changing health programs, medicine, medical supplies, and emergency aid. Americares is one of the world’s leading nonprofit providers of donated medicine and medical supplies. For more information, visit americares.org.

Americares Values:

We create global community, treating people as they want to be treated.

We respond effectively and responsibly, putting plans into practice.

We embed ethics and equity in our work and workplace.

We are better together; partnership is at our core.

We ask and listen, to create sustainable solutions for a healthier tomorrow.

We commit to quality, growing and improving to ensure individuals and communities thrive.

About the position:

The Offline Marketing Manager, Direct Response is responsible for managing the offline marketing fundraising program, including direct mail and telemarketing. This position also manages cross-departmental dependencies between Planned Giving and Direct Response teams – including online and offline marketing. The Direct Response and Integrated Marketing team within Americares is projected to raise an approximate $19M in FY25 from a diverse individual donor base across 60+ annual campaigns spanning offline and online channels.

Reporting to the Associate Director, Direct Response, this position will supervise and manage third party vendor relationships, working collaboratively with key internal stakeholders to set program strategies, develop winning tactics, execute campaigns, and conduct regular program analysis to optimize results.

Key Outcomes:

In the first 90 days, the Manager will:

• Learn and live the Americares values.
• Complete all required new hire onboarding trainings.
• Independently oversee the offline fundraising program execution, review campaigns and provide feedback, seek out input/approval from key stakeholders, provide direction to the offline agency and other vendors, and ensure all projects are staying on-time and on-budget.
  
  

In the first 6 months, the Manager will:

• Offer feedback on campaign strategy, lead analysis to optimize results and make insightful recommendations on the future of the program.
• Take the lead on campaigns, including appeals and acquisition mailings, and independently manage vendors.
  
  

In the first year, the Manager will:

• Play a critical role in driving the offline marketing program strategy to grow donor file, increase retention, and maximize revenue.
  
  

Duties and Responsibilities:

• Actively model and contribute to Americares values, work culture and mission.
• Engage in and contribute to team spaces with openness, global competencies, and a growth mindset
• Manage production of offline channels, including (22+) direct mail campaigns, canvassing operations and coordinated telemarketing efforts to keep deadlines and meet key dates for deliverables across Direct Response and Planned Giving.
• Review campaign strategy memos from agency and provide team feedback and direction with an aim for targeted program growth, channel integration, and adherence to organizational strategic goals
• Manage several external vendor relationships for day-to-day management, including offline fundraising agency, postal vendors, mobile giving, inbound call center, letter shops, canvassing and telemarketing partners and lockboxes.
• Attend regular (weekly, bi-weekly and monthly) status meetings with various agency partners to ensure alignment and collaboration on fundraising campaigns.
• Review campaign components including copy, production specs, art, and data for alignment with fundraising best practices, strategic goals and latest Americares messaging guidelines. Track expenses to ensure campaigns are on-budget.
• Grow the Planned Giving program in conjunction with the Planned Giving director by overseeing strategy and campaign execution of marketing efforts from the agency, including integration with Direct Response marketing efforts in both offline and online channels.
• Other duties and responsibilities as assigned
  
  

Degrees and/or experience required for the role:

• 3-5 years of relevant experience, including
• Fundraising strategy development experience
• Vendor and agency management experience
  
  

These competencies are required for the role:

• Excellent project management and organizational skills, with the ability to manage multiple concurrent projects at various states.
• Demonstrated excellence in attention to detail.
• Demonstrated ability to use data to drive strategic decision making, including the ability to analyze and report.
• Demonstrated experience managing a budget of $1 million or more.
• Excellent written and verbal communication skills, with ability to communicate respectfully and effectively with internal team members and external stakeholders
  
  

US work authorization is required for this role.

Candidates must be currently living in and will continue to live in one of the following states/territories: CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, or WA.

These competencies would be great to have, but are not required:

• Fluency in languages that are spoken in at least one of our core locations (India, Philippines, Tanzania, El Salvador, Puerto Rico, Colombia, etc.), in addition to English.
• Planned giving fundraising experience
  
  

Additionally, our core competencies as an organization are:

• Ownership and results
• Communication
• Problem solving
• Equity and inclusion
• Teamwork and conflict resolution
• Leadership
• Prioritization
• Management
• Strategy and planning
• Decision making
  
  

We know not all applicants will demonstrate all the competencies we’re looking for. We encourage you to apply even if you do not check all the boxes above, and we look forward to reviewing your application holistically.

What you can expect, if you move forward in the recruitment process:

• Interview with People and Talent (45 minutes)
• Competency exercise
• Video interview with team (2 hours)
• Reference check
• Offer!
• Background check and onboarding
  
  

Americares is currently authorized to support remote work employees in the following locations: CT, DC, FL, GA, IL, MD, MA, NC, NJ, NY, OR, PA, Puerto Rico, TN, TX, VA, and WA. Please note that we do not provide relocation assistance at this time.

Americares is committed to ensuring safe and accountable workplaces and programs. Our code of conduct, organizational values, and policies and procedures help to safeguard the welfare of everyone working for and participating in Americares programs. Americares is committed to the prevention of all types of abuse, discrimination, harassment, and exploitation. Employment with Americares will be subject to appropriate screening, reference, credentials, and background checks. By applying to our organization, job applicants confirm their understanding of and consent to our procedures during recruitment, and to adhering to our values and commitment to safe and accountable workplaces and programs as an employee.

This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of Americares. At any point in the recruitment process, we may request additional information to confirm qualifications. Any misrepresentation of qualifications in any stage of the process will prevent the applicant from moving forward in the process.

If you have a specific request or need assistance to fully participate in the application or recruitment process, please email us at talentcenter@americares.org.