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Marketing Operations Specialist

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Anywhere, Europe, APAC

Offer summary

Qualifications:

Bachelor's degree in Marketing or a related field., 2+ years of marketing experience in a Marketing Operations role., Experience with Marketo or equivalent platform and Salesforce., Strong analytical skills and understanding of marketing inbound channels..

Key responsibilities:

  • Support the Automation Platform team by providing governance and processes for Marketo.
  • Strategize and execute operational efforts for global stakeholders across multiple regions.
  • Ensure lead generation efforts are measured and tracked with clear ROI reporting.
  • Coordinate with Marketing Analytics for reliable reporting and attribution across all markets.

TalentBurst, an Inc 5000 company logo
TalentBurst, an Inc 5000 company Human Resources, Staffing & Recruiting Large https://www.talentburst.com/
1001 - 5000 Employees
See all jobs

Job description

Marketing Operations Specialist
California
6+ Months
 
100%Remote
 
Duties: 
  • Support the Automation Platform team by providing governance and processes, enabling other marketers to effectively use the Marketo platform.
  • Strategize and execute operational efforts for global stakeholders in North America, Europe, and APAC.
  • Ensure all lead gen efforts are measured and tracked, with clear reporting on ROI.
  • Develop and expand upon workflow processes to ensure timely campaign execution.
  • Execute inbound requests submitted by cross-functional partners for lead collection, program development, and prospect targeting.
  • Support the Automation Platform team to develop streamlined programs in a templated manner with efficiency and global scale in mind.
  • Develop strategies for proactively monitoring our lead pool, emphasizing ways to quickly identify trends and variations.
  • Work directly with Sales Operations to support Marketo and Salesforce API uptime, field creation, and system backlogs.
  • Coordinate with Marketing Analytics to implement reliable reporting, tracking, and attribution across all markets. 
Skills:
  • 2+ years of marketing experience in a Marketing Operations role.
  • Experience with Marketo or equivalent platform and Salesforce.
  • An eye for detail and experience in auditing and QAing high-use programs.
  • Strong understanding of marketing inbound channels, lead funnel management, database segmentation, attribution, and measurement.
  • Experience balancing multiple priorities and making sound strategic decisions on the best way forward.
  • Experience working and communicating cross-functionally with key stakeholders.
  • Strong analytical skills to develop a targeted approach and drive actionable insights.
  • An understanding of CAN-SPAM, GDPR, and CCPA compliance.
  • An eager and willing attitude.
Education:
Bachelor's degree in Marketing or a related field
 
#TB_EN

Required profile

Experience

Industry :
Human Resources, Staffing & Recruiting
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

SalesforceMarketing AutomationMarketingDatabase AnalysisAttribution AnalysisSales FunnelMeasurement TechniqueGeneral Data Protection Regulation (GDPR)

Other Skills

  • Analytical Skills
  • Lateral Communication
  • Detail Oriented
  • Problem Solving
Are you interested?

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