5+ years in digital media, performance marketing, or ad tech environment., 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360., In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads., Bonus for experience with YouTube, DV360, or paid social platforms..
Key responsibilities:
Plan, build, and manage multi-channel media campaigns with a focus on Search.
Guide Specialists on campaign implementation and optimizations to align with client KPIs.
Monitor search campaign performance and make data-driven adjustments to improve efficiency.
Act as the primary media point of contact for select client accounts, providing strategic recommendations.
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WorkReduce is a data-driven platform for staffing specialist media talent. WorkReduce simplifies recruiting, screening and managing the market’s best multi-sourced media talent.
We supplement your multi-sourced team through staff augmentation, Service Desk, or Strategic Consulting across key functional areas including Media Planning, Buying & Operations, Analytics & Data, Search & Social, Creative Services, Billing & Fulfillment.
Our talent are employees of WorkReduce. They're pre-screened via our rigorous Talent ID screening process so they're keyboard ready for your team. We also provide a Client Success director to oversee every account to ensure your talent are accountable and productive.
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The Strategist acts as a strategic partner to our clients and internal team, ensuring media campaigns meet/exceed client marketing objectives. The ideal candidate has a passion for digital media with deep expertise in Search Activation—someone who can lead the hands-on execution of campaigns in platforms like Google Ads, Search Ads 360, and Microsoft/Bing Ads, while also serving as a strategic advisor. This role requires a balance of platform fluency, analytical thinking, and strong client communication.
The Media Strategist will oversee and lead strategic media planning, with a strong emphasis on Search marketing. They will also act as a point of escalation and mentor for Media Specialists.
What you'll do:
Plan, build, and manage multi-channel media campaigns with a core focus on Search across Google Ads, Search Ads 360, and Microsoft/Bing Ads
Guide Specialists on campaign implementation, pacing, and in-platform optimizations, ensuring alignment with client KPIs and industry best practices
Monitor search campaign performance daily; make data-driven adjustments to improve ROI, CTR, and overall efficiency
Present detailed analysis of search performance and provide strategic recommendations rooted in platform insights and client business objectives
Act as the primary media point of contact for select client accounts, providing thought leadership in Search Activation and broader performance media strategy
Partner with analytics and data teams to translate campaign insights into actionable recommendations
What we're looking for:
5+ years in a digital media, performance marketing, or ad tech environment with 3+ years of hands-on experience managing search campaigns in Google Ads and/or SA360
In-platform fluency in Google Ads, SA360, and Microsoft/Bing Ads; bonus for experience with YouTube, DV360, or paid social platforms
Required profile
Experience
Industry :
Marketing & Advertising
Spoken language(s):
English
Check out the description to know which languages are mandatory.