VP, Growth

About Apartment List

We are your rental matchmaker.

Apartment List is a technology-driven rental marketplace with over 6 million units on the platform, their technology instantly matches renters to curated apartments to create a highly personalized, guided, and stress-free rental search experience. Apartment List was founded with the mission to deliver every renter a home they love and the value they deserve.

Mission: To transform renting by creating a highly personalized, guided, and delightful search experience.

Apartment List offers a unique success-based business model with aligned incentives - connecting renters who want a curated concierge experience with properties that want flexible marketing solutions.

Provider of a web and mobile-based apartment rental marketplace designed to help everyone find a home while making the search process simple and painless. The company's marketplace delivers a tailored experience that makes it easier to find the right home, without wasted time and hassle, enabling customers to search various apartments for rent and make better decisions about where they live.

About The Role

The VP of Growth will be at the forefront of the company driving the overall growth strategy for the renter-facing business. This hands-on leader will own and execute strategies to drive user acquisition, retention, and engagement - managing a significant performance marketing budget while building out scalable, sustainable organic growth engines. Youʼll lead a team of marketers and collaborate cross-functionally to unlock new growth levers and accelerate our business.

This is a high-impact, high-visibility role reporting to the CEO, with a strong emphasis on experimentation, data, and strategic execution. This is a remote role—work from anywhere in the U.S.

We are on BuiltInʼs Top 100 Places to Work with a virtual-first culture, and have raised $160M. Including a $50M Series D led by Janus and are also backed by top investors including Matrix Partners, Canaan Partners and Allen & Co.

• Manage and optimize a $40M performance marketing budget to deliver efficient growth across Google, Meta, mobile, and emerging paid channels.
• Build, lead, and develop a high-performing team of 510 growth marketers with a focus on data-driven execution and continuous learning.
• Partner closely with Product, Data, Brand, and Engineering teams to execute demand-driving campaigns and growth experiments.
• Stand up and scale new growth channels from scratch, and continuously test new strategies to uncover opportunities.
• Conduct data analysis to uncover insights into user behavior, campaign performance, and market trends.
• Own lifecycle marketing efforts across email, push, and SMS to improve activation, engagement, and retention.
• Champion a culture of rapid experimentation, measurement, and iteration.
  
  

Qualifications

• Proven experience in a growth-focused marketing role with ownership of acquisition and retention across paid and organic channels.
• Deep understanding of SEO, referral programs, content-driven growth, and performance marketing.
• Experience launching and scaling new growth channels and optimizing the full funnel.
• Lifecycle marketing expertise across email, push, and SMS.
• Strong analytical mindset; familiarity with tools like SQL, Looker, or Google Data Studio is a plus.
• Experience with A/B testing, funnel optimization, and user engagement strategies.
• Collaborative and entrepreneurial—thrives in fast-paced, cross-functional environments.
• Exceptional project management and decision-making skills.
• Marketplace or two-sided platform experience is a plus.