Copywriter (Editorial) - IN

About Greenpark 

Greenpark is a global, award-winning, performance-driven content leader and brand publishing agency. Our Purpose is to help brands create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. 

We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. 

Our Values 

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

About the role 

This is a dedicated writing role with the primary objective of building brand awareness and fame through editorial storytelling for an international jewels and jewellery company, with the focus being the India market. This is a remote role, located in India and managed out of London. A performance mindset and creative approach to solution finding is crucial to succeeding in this role. We are looking for a born storyteller with a passion for luxury and jewellery who also understands the importance of using data to drive performance. 

Editorial excellence, brand affinity, SEO experience and creative ideas will all be essential to this role. Preference is given to writers who have experience in the luxury and jewellery sectors. This person will be expected to attend virtual meetings with the client in the UK so some flexibility around time zones will be required. 

This role description covers the main aspects of the Copywriter role. However, a job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues. 

What you’ll do 

• Deliver the highest quality editorial content, based on performance analytics to the client each month. 
  
• Support the planning and scheduling of content production.
  
• Support the client and content squad with creative ideation and with maintaining tone of voice across all platforms.  
• Work closely with the Content Squad Lead to make sure performance targets are hit and work is delivered on time and in perfect condition.
  
• Work closely with the SEO team on delivering highly optimised content according to their recommendations.
  
• Create and maintain editorial content calendars that align to strategic priorities.  
• Work within editorial and channel best practices to deliver exceptional quality for our clients.
  
• Participate in ideation sessions for content creation, where required.  
• Be aware of trends in the subject matter and which are good opportunities for the brand, especially in the India market. 

 
About you 

• 3-5 years writing editorial content in the digital space for different channels including web and social. 
  
• Experience in the luxury and jewellery sectors and knowledge of what content creation for a luxury brand entails.
  
• Experience in talking to and interviewing experts to inform article creation.  
• Keen understanding of SEO and how to make it relevant and inspirational to consumers.  
• Experience in writing non-search based editorial content.  
• Ability to adapt to brand tone of voice and turn their hand to different subject matter day-to-day.  
• Experience in producing content specifically for the India market.
  
• Candidates with social and CRM experience will be given preference.
  
• You
  live & breathe Greenpark’s core values—championing openness, respect, innovation, and teamwork—so that every interaction, both internally and externally, reflects our commitment to our values. 

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive. 

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.