Offer summary

Qualifications:

Strong understanding of web analytics concepts and data tracking., Technical skills in web development tools and basic knowledge of HTML, CSS, and JavaScript., Ability to learn new tools and techniques in the evolving field of web analytics., High proficiency in English..

Key responsibilities:

Implement and manage tags for tracking web events and data.

Define triggers for executing tags based on specific events.

Create and manage variables for dynamic information storage in tags and triggers.

Optimize implementation for improved tracking efficiency and accuracy.

Job description

Job Description

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design;technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Visit us at: www.accenture.com/song

Come and work at the heart of change

Responsabilidades:

Implementación y gestión de etiquetas: Configurar y modificar etiquetas para rastrear eventos y datos web, como clics, conversiones, etc.
Configuración de triggers: Definir los eventos que desencadenan la ejecución de las etiquetas.
Creación y gestión de variables: Definir variables que almacenan información dinámica para su uso en etiquetas y triggers.
Data Layer: Entender el Data Layer y cómo se utiliza para enviar datos a GTM.
Optimización de la implementación: Identificar oportunidades para mejorar la eficiencia y precisión del rastreo.

Ejemplos de tareas:

Implementar etiquetas de Google Analytics para rastrear el tráfico web.
Configurar etiquetas para medir el comportamiento del usuario en la página.
Crear y modificar variables para personalizar el rastreo.
Depurar problemas de implementación y asegurarse de que las etiquetas se están disparando correctamente.

Habilidades necesarias:

Análisis web: Comprender los conceptos básicos de análisis web y cómo rastrear datos relevantes.
Habilidades técnicas: Manejo de herramientas de desarrollo web y conocimientos básicos de HTML, CSS y JavaScript.
Capacidad para aprender: GTM y el mundo del análisis web están en constante evolución, por lo que la capacidad de aprender nuevas herramientas y técnicas es crucial.
Nivel de inglés alto

What's in it for you:

Choose Accenture Song for a challenging and rewarding career where the variety of opportunities and projects allows you to develop your potential and grow professionally every day. The only place where you can learn from our unrivalled experience, working alongside talented colleagues.

Time for change.

Make your move – Apply now!

About Accenture

We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™.Join Accenture to work at the heart of change.

Visit us at www.accenture.com

Igualdad de Oportunidades en el Empleo

Todas las decisiones de empleo se tomarán sin importar la edad, raza, credo, color, religión, sexo, origen nacional, ascendencia, grado de discapacidad, estado de veterano, orientación sexual, identidad o expresión de género, información genética, estado civil, estado de ciudadanía o cualquier otro motivo o circunstancias protegidas por las leyes federales, estatales o locales.

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