Director of Global Growth Marketing

At Smartcat, we are on a mission to create a world where there is equal access to global innovations & ideas. To accelerate our next phase of growth, we’re seeking a Director of Global Growth Marketing to lead our demand generation, acquisition, and revenue growth initiatives.

In this role, you’ll have the opportunity to shape and scale a high-impact growth marketing function, drive data-backed decision-making, and work closely with product and sales to accelerate Smartcat’s go-to-market success. If you’re passionate about thinking AI-native, building scalable growth engines, leading world-class teams, and turning marketing into a predictable revenue driver—this is the role for you.

The ideal candidate is both strategic and hands-on, able to execute high-impact campaigns while building and leading a team that delivers measurable business outcomes. This role reports directly to the VP of Global Marketing. 

OUTCOMES:

In this role, you will:

• Build and execute multi-channel demand generation strategies (paid, organic, ABM, web, and lifecycle) that drive a predictable pipeline and revenue.

• Increase conversion rates across the funnel, optimizing website experiences, landing pages, and nurture flows.

• Scale performance marketing programs to drive high-quality lead acquisition while improving CAC and ROI.

• Implement marketing automation and lifecycle marketing strategies that drive engagement, retention, and expansion.

• Align marketing with sales and revenue teams to accelerate deal velocity and maximize marketing’s impact on revenue.

• Develop a scalable reporting and analytics framework to measure performance and continuously optimize growth efforts. 

• Lead and mentor a high-performing growth marketing team, fostering a customer-obsessed, results-driven, and relentlessly innovative culture.

HOW YOU’LL RAMP:

By Day 30...

• Gain deep knowledge of Smartcat’s product, ICP (Ideal Customer Profile), and GTM strategy.

• Evaluate existing demand generation, performance marketing, and lifecycle programs to identify key opportunities.

• Align with Sales, RevOps, and Product teams on revenue goals, ICP segmentation, and pipeline challenges.

• Conduct a full-funnel audit (website, paid media, lead nurturing, attribution, reporting).

• Establish early wins—quick impact adjustments to increase conversions or improve paid media performance.

By Day 60...

• Develop a growth roadmap outlining key pipeline acceleration initiatives and performance marketing optimizations.

• Implement early-stage testing & experimentation (landing page variations, audience segmentation, retargeting refinements).

• Define key growth metrics and dashboards to ensure full visibility into marketing performance.

• Begin refining ABM and targeted paid media strategies for priority segments.

By Day 90...

• Roll out first major demand generation campaigns, including ABM, paid media expansion, and improved lead nurturing workflows.

• Deliver a clear roadmap for scalable growth, aligned with revenue goals and product strategy.

• Implement CRO strategies across the website, ensuring that landing pages and marketing flows are optimized for pipeline acceleration.

• Ensure team alignment and execution efficiency, building a high-impact growth marketing function that consistently delivers measurable business outcomes.

WHAT YOU’VE ACCOMPLISHED:

• 8+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.

• Proven track record of scaling pipeline and revenue through data-driven marketing strategies.

• Expertise in multi-channel marketing (ABM, paid media, content, email, in-product, etc.).

• Strong analytical mindset—proficiency in marketing analytics, attribution modeling, and performance optimization.

• Deep understanding of PLG, SLG, and full-funnel marketing strategies.

• Experience working closely with sales teams, driving alignment between marketing and revenue goals.

• Hands-on experience with MarTech systems like HubSpot, Clay, ZoomInfo, and more. 

• Leadership experience in building, managing, and mentoring a growth marketing team.