Offer summary

Qualifications:

5.5+ years of experience in digital marketing with a proven track record., Expertise in social media strategies, particularly on Facebook, Instagram, and TikTok., Proficient in Google Ads, SEM, and SEO with a focus on improving online visibility., Strong analytical skills with experience in Google Analytics for campaign optimization..

Key responsibilities:

Lead the development and execution of a digital marketing strategy focused on cycling and sports apparel.

Manage social media campaigns to enhance brand visibility and engage target audiences.

Implement and optimize paid advertising campaigns to drive traffic and conversions.

Track and report on campaign performance, using insights to inform future marketing strategies.

Job description

Looking to take your career to the next level? Then this role is for you!

Join Outsourcey and be part of our mission to revolutionize global talent expansion! We connect businesses with dedicated full-time teams in the Philippines, offering cost-efficient solutions without compromising quality. Join us and help elevate businesses with complete control and comprehensive support, let's shape the future of work together!

Experience: 5.5+ years in digital marketing with proven experience in developing and executing successful strategies. Social Media Expertise: Deep understanding of social media trends and platform-specific strategies, especially on Facebook, Instagram, and TikTok. Google Ads & SEO Knowledge: Proficiency in Google Ads, SEM, and SEO, with a record of improving online visibility and driving paid campaign ROI. Data-Driven Mindset: Strong analytical skills with experience in using Google Analytics and other tools to track, report, and optimize campaigns. Leadership Abilities: Proven experience managing or mentoring a team, with a collaborative and motivating approach to leadership. Industry Familiarity: Knowledge of the cycling and sports apparel industry, understanding brand identity, target audience, and competitive landscape.

Core responsibilities:

Develop Marketing Strategy: Lead the creation and execution of an integrated digital marketing strategy that aligns with brand goals, starting with a focus on cycling and sports apparel. Oversee Social Media Campaigns: Manage social media marketing across platforms (Facebook, Instagram, TikTok) to engage target audiences and increase brand visibility. Manage Paid Advertising: Implement and optimize Google Ads, Facebook Ads, and other PPC campaigns to drive traffic and conversions, continuously refining strategies for best results. SEO and SEM Optimization: Conduct SEO audits, optimize website content, and utilize SEM strategies to improve rankings and organic reach. Lead Marketing Team: As the team grows, supervise and mentor team members, fostering collaboration and innovation within the marketing department. Analytics & Reporting: Track, analyze, and report on campaign performance across all channels, using insights to guide future strategies.

Benefits: Competitive salary Opportunity to shape the HR function of a rapidly growing BPO. Work closely with a team of industry leaders who have successfully scaled BPOs in the past. Career growth and development opportunities.

Please attach your CV and we will be in touch for a confidential chat. Let's do great things together!

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