Offer summary

Qualifications:

Proven experience in B2B lead generation or sales, preferably in a tech environment., Strong written communication skills with the ability to craft persuasive messages., Familiarity with lead generation tools and CRM systems., Experience working with international clients and knowledge of the software development lifecycle..

Key responsibilities:

Identify and qualify potential leads using various outbound tools.

Craft and execute personalized email marketing campaigns.

Collaborate with marketing to align outbound efforts with brand strategy.

Monitor campaign performance and optimize based on metrics.

Job description

Requirements:

Proven experience in B2B lead generation or sales, ideally in a software agency or tech environment.
Solid understanding of LinkedIn outreach, cold emailing, and lead nurturing funnels.
Familiarity with tools like Hunter.io, Apollo, Snov.io, Salesloft, Lusha, or similar.
Strong written communication skills with a knack for writing persuasive, personalized messages.
Ability to manage and optimize campaigns using data and KPIs.
Self-starter mindset with a hustle attitude and results-oriented approach.
Comfortable working remotely with minimal supervision.
Experience working with international clients (US, UK, EU, MENA).
Knowledge of the software development lifecycle and technical terminology.
Experience using AI-based tools for email or content personalization (e.g., ChatGPT, Lavender, Instantly.ai).
Has built or managed sales sequences with A/B testing and automated follow-ups.
Must have experience in sales funnel management.

Responsibilities:

Identify and qualify potential leads via LinkedIn Sales Navigator, Apollo, Lemlist, and other outbound tools.
Craft and execute email marketing campaigns with high personalization and strong CTAs.
Build prospect lists using advanced filtering and segmentation techniques.
Collaborate with marketing to align outbound efforts with content and brand strategy.
Nurture prospects through a structured CRM pipeline (HubSpot, Pipedrive, or similar).
Monitor campaign performance, analyze metrics (open rates, CTRs, replies, conversions), and optimize accordingly.
Keep up with B2B outreach trends, tools, and AI-driven solutions to refine your approach.
Set up intro calls and demos for the founders.
Represent the agency professionally in all communications, tailoring messages to C-levels, founders, and decision-makers.

Required profile