Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Proven experience in digital marketing, particularly in paid media and SEO., Strong analytical skills with proficiency in tools like Google Analytics and SEMrush., Excellent communication and collaboration skills to work with cross-functional teams..

Key responsibilities:

Execute and manage digital marketing strategies to drive website traffic and generate leads.

Launch and optimize paid media campaigns across various platforms.

Lead SEO initiatives to improve organic traffic and search engine rankings.

Analyze performance metrics and prepare reports to optimize campaigns and conversions.

Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a healthcare-focused technology company dedicated to advancing the health of medicine by providing an ecosystem of products and services that improve medical staffing. Their portfolio includes the largest doctors staffing agency in Australasia and an emerging work-life operating system for medical staff and providers.

With innovation at their core, the client is shaping the future of medical work by delivering intelligence, tools, and solutions for healthcare professionals and organizations.

About the Role

We are looking for a Digital Marketing Manager to join our client’s growing team. In this role, you will be responsible for executing and managing the digital marketing strategy to drive website traffic, generate qualified leads, and optimize overall digital performance. Your primary focus will be managing paid media campaigns, SEO optimization, conversion rate optimization (CRO), and performance analytics.

You will work closely with the Head of Marketing and other marketing team members to deliver high-impact digital initiatives across various platforms.

Work hours: 6:00 am to 3:00 pm PH timezone (Flexible, but participation in the daily standup (9–10 AM NZT) is required; Preference for someone with overlap in AU/NZ time zones)

Work set-up: Remote

What you’ll do

Paid Media (Lead Generation)

Launch and optimize paid campaigns across Google Ads, Meta Ads, and affiliate job boards to drive traffic, engagement, and lead generation.
Manage and optimize budgets to maximize return on investment (ROI).
Implement lead generation tactics and continuously innovate strategies to attract new leads.
Execute the communications strategy to promote brand awareness and drive quality website traffic.
Collaborate with the Content Manager to design and deliver engaging assets for all stages of the customer journey.
Optimize websites, landing pages, and lead capture forms for better conversions.
Perform ad hoc digital marketing tasks as needed.

SEO Optimization

Lead initiatives to improve organic traffic and search engine rankings.
Implement best practices for on-page and off-page SEO.
Use tools like Google Search Console and SEMrush to deliver actionable SEO insights.
Regularly analyze SEO performance and adjust strategies to meet targets.

Conversion Rate Optimization (CRO)

Plan, execute, and analyze A/B tests and optimization experiments.
Continuously test and iterate on campaign elements to improve conversion rates.
Stay updated on the latest CRO tools, technologies, and best practices.

Performance Analytics

Measure and analyze lead generation performance daily, weekly, and monthly.
Prepare monthly performance reports for management.
Use insights from data analysis to optimize campaigns and conversions.
Manage reporting tools such as GA4, Google Tag Manager, SEMrush, Holistics, and Mixpanel to ensure data accuracy and actionable reporting.

Quality Management and Compliance