Director, Programmatic Yield Optimization

Director, Programmatic Yield Optimization 

We are looking for a Director of Programmatic Yield Optimization to take ownership of analyzing and improving the performance of our open market programmatic revenue. This role is best suited for a strategic, data-centric thinker who is passionate about digging into auction data, uncovering patterns, and identifying optimization opportunities that directly impact revenue per mille (RPM) and overall yield. 

This is a key internally focused position designed for someone who thrives on turning data into actionable insights, working closely with analytics, product, and ad operations teams to guide yield strategy and decision-making. 

Position Summary 

Analyze Auction Data to Drive Revenue 

• Lead deep-dive analysis of bid behavior, pricing trends, inventory performance, and auction dynamics to identify opportunities for improving open market revenue and RPM. 

• Monitor programmatic KPIs such as bid density, fill rate, floor performance, and win rate to proactively flag issues and opportunities. 

• Provide clear, data-backed recommendations to optimize pricing strategies, floor logic, and inventory allocation. 

Strategic Yield Optimization 

• Develop and refine yield strategies that increase monetization efficiency across open exchange inventory, PMPs, and direct deals. 

• Collaborate with ad operations and analytics teams to test, implement, and measure changes in auction settings, floor prices, and demand configurations. 

• Identify underperforming segments and work to improve monetization through data-driven segmentation and optimization. 

Cross-Functional Collaboration 

• Work closely with internal stakeholders including data analysts, product managers, and ad operations to align on goals and implement optimization initiatives. 

• Translate complex data into digestible insights and present findings to leadership and operational teams to guide strategic decisions. 

• Partner with the analytics team to maintain and enhance dashboards and reports that provide visibility into programmatic performance. 

Qualifications 

• 10+ years of experience in programmatic yield, ad operations, or analytics with a strong understanding of digital advertising mechanics. 

• Strong data skills with comfort analyzing large datasets using tools like SQL, BigQuery, Excel, Looker, or Tableau. 

• Deep understanding of how programmatic auctions work, including floor pricing, header bidding, and supply-side dynamics. 

• Analytical thinker with a proactive mindset and a track record of identifying monetization opportunities through data. 

• Familiarity with ad tech platforms such as Google Ad Manager and leading SSPs (e.g., Magnite, Index Exchange, Xandr). 

Salary range: $140,000 commensurate with experience