Global Brand Manager, BHA

How You’ll Have an Impact at Paula’s Choice:

You’ll lead Paula’s Choice’s hero category—Exfoliation—by driving innovative 360 campaigns, uncovering consumer insights, and managing cross-functional execution to strengthen brand equity, accelerate growth, and deliver compelling, insight-driven product strategies that resonate globally.

 Responsibilities: 

• Drive the Exfoliation category through a deep understanding of the internal and external landscape. 

• Drive the entire process of 360 marketing campaigns for our hero product, BHA from concept creation through execution, ensuring timely delivery, brand consistency, and measurable results. 

• Create breakthrough campaigns that push the brand forward while maintaining the brand’s DNA. 

• Manage the development and deployment of the launch toolkits containing campaign concept + messaging, claims, content strategy, paid media assets, in-store assets, e-commerce assets, press releases, influencer guidelines and activation concepts. 

• Understand the consumer and translate this knowledge to create insightful strategy, innovations, renovations, animations, and communications. 

• Become the brand expert through ongoing analysis, category trends, consumer insights, and deep understanding of category dynamics and market competition and pricing. 

• Analyze the potential of new products, line extensions, packaging updates, formula updates and make recommendations based on sales and profit analysis. 

• Drive and manage all aspects of innovation from concept creation to 360 launch plans.  Includes insight development, concept positioning, pricing, analyzing and forecasting size of prize, and incrementality / cannibalization analysis, 360 communication & POS assets, and prepare presentation/updates at stage gate and monthly Portfolio meeting to all markets. 

• Holistic and detail understanding of Exfoliation category in context of company, customer, and competition and make strategic recommendations for innovation, renovation, animation, or rationalization. 

• Development and presentation of activities and strategies to senior management as well as briefing and partnering with creative team on day-to-day basis. 

• Lead cross-functional team ensure on-time executional in-market. 

• Collaborate with product insights team and Regulatory teams to drive product testing strategy (consumer & clinical), before & afters, & marketing claims deployment. 
• Translate brand strategy into clear themes, 360 campaigns and messaging, and make sure those are positioned well on the overall marketing communications calendar and aligned with promotional activities. Review US marketing to ensure consistent implementation of campaigns and overall brand strategy & positioning across customer touchpoints. 
• Other responsibilities as assigned by your manager. 

The Details:
•  Location: Remote – Open to U.S. based candidates; West Coast preferred
•  Hours: Typical Pacific Time (PST) business hours
•  Physical Requirements: Ability to sit and work at a screen for extended periods
•  Travel Requirements: Approximately 10%

What you’ll bring to the table: 

• Bachelor’s Degree required, MBA preferred.   

• 5+ years relevant work experience in traditional CPG brand management and/or beauty marketing.  Global brand product development is a plus. 

• Track record in agile creative thinking, generation of new marketing ideas, and working with internal and external creative partners. 

• Strategic thinking for a dynamic category and channel 

• Thrive in a dynamic, lean, and agile environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, communication and influence. 

• Strong analytical & quantitative acumen with deep knowledge of key syndicated data (NPD) preferred and experience developing business cases. 

• Strong project management skills and understanding of NPD process from ideation to execution.  

• Self-starter who takes initiative and speaks their mind. 

What can help you really stand out: 

• Skincare product marketing and development experience 

• Global marketing experience  

 Approximate Salary Range Based on Experience and Location:

$117,000 - $137,000 USD/annually

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