Offer summary

Qualifications:

3+ years of experience in marketing, content, or social media roles, preferably in an agency or B2B setting., Strong understanding of digital content best practices and website platforms, particularly WordPress., Proficiency in content creation, including writing, graphics, and video editing, with experience in paid ads strategy., Detail-oriented with strong analytical skills and familiarity with AI tools for content creation..

Key responsibilities:

Develop and distribute engaging short-form content from long-form materials like podcasts and webinars.

Manage and optimize social media posting schedules across various platforms to ensure consistent engagement.

Oversee paid social media campaigns aimed at lead generation and retargeting efforts.

Utilize tools like HubSpot for tracking contacts and aligning content with marketing automation.

Job description

About the Client

Our client is not your average agency. They're a specialized growth partner for dentists and orthodontists across the U.S. Their team is laser-focused on helping independent practices grow smarter using proven marketing strategies, cutting-edge AI tools, and no-BS execution.

About the Role:
We’re looking for a creative, resourceful, and results-driven Digital Marketing Lead for our client, specializing in content distribution and amplification strategy. You’ll work directly with the CEO to make sure the killer videos, podcast episodes, and thought-leadership pieces they create actually reach the right people consistently and with purpose.

Experience working in the dental/healthcare niche is a plus

What You’ll Be Doing:

Take long-form content (e.g. podcasts, video interviews, webinars) and break it into engaging short-form clips, carousels, quote graphics, and blog posts
Schedule and post consistently across platforms (Facebook, Instagram, LinkedIn, YouTube Shorts, TikTok, etc.)
Manage editorial and posting calendar to ensure nothing falls through the cracks
Manage and optimize paid social media campaigns for lead generation and retargeting
Upload blog content and resources to our WordPress site
Make light edits, update CTAs, embed videos, and track performance via analytics
Use tools like ChatGPT, Descript, Canva Magic Studio, and others to streamline content creation and editing
Use Descript (or similar) to create branded clips, highlight reels, and social-ready assets
Work within HubSpot to track contacts, assist with email blasts, and align content with marketing automation when needed

Who are we looking for?

3+ years of experience in marketing, content, or social media roles (agency or B2B preferred).
Strong understanding of digital content best practices and website platforms (WordPress).
Proficiency in content creation, including writing, static graphics, and short/long-form video editing.
Previous experience in Paid ads strategy.
Previous experience working with Hubspot.
Light video editing chops using Descript, Canva, or similar
Detail-oriented with strong analytical and problem-solving skills.
Experience using AI tools to write, brainstorm, or repurpose content
Experience working in the healthcare/dental niche is a plus.