Growth Marketing Lead (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless opportunities for growth, Promova is more than a workplace — it’s a movement.

Currently, we are looking for a Growth Marketing Lead to own and scale our marketing mix, which includes organic, affiliate, influencer, CRM, brand, and partnerships. This role uniquely combines strategic thinking, analytical excellence, and creative execution. You’ll lead cross-functional initiatives, run growth experiments, and build the infrastructure to fuel user acquisition, engagement, and monetisation.

You’ll work closely with product, design, data, engineering, and brand teams to build frictionless growth engines and discover scalable channels that align with our product, market, and mission.

YOUR AREA OF IMPACT:

• Own and lead our non-paid growth strategy: SEO, ASO, partnerships, CRM, affiliate, influencer, referrals, and our internal 18M user database.
• Develop and refine product-channel fit strategies, continually evaluating ROI across acquisition streams.
• Design and execute breakthrough organic growth initiatives — from discoverability to brand storytelling and partnerships.
• Lead touchless CRM nurturing funnels, monetization experiments, and lifecycle campaigns that boost retention and revenue.
• Optimize the New User Experience (NUX) — from first click to first success — by identifying friction points and improving onboarding.
• Build and scale a culture of experimentation with a solid testing and reporting framework across all channels.
• Leverage data to drive advanced segmentation and personalization, ensuring the right message reaches the right user.
• Champion the use of MarTech tools, both in-house built, and external, to enhance operational efficiency.
• Build, mentor, and lead a team to accelerate long-term growth.

ABOUT YOU:

• 3+ years of experience in growth, product marketing, or performance roles — with at least 1 year leading initiatives or teams.
• Deeply familiar with PLG models and organic growth strategies (SEO, ASO, partnerships, etc.).
• Think in experiments and love to run A/B tests, iterate, and learn fast.
• Understand how to design, measure, and optimize across full funnels — from acquisition to monetization.
• Bring strong technical & creative skills—able to work with data (Amplitude, GA, Tableau, Growthbook, Firebase) and influence design, copy, and UX.
• Have a collaborative mindset and experience working cross-functionally with marketing, product, design, and engineering teams.
• Have spoken English - Upper-Intermediate+.

WILL BE A PLUS:

• Experience in EdTech, mobile-first, or subscription-based products.

CORPORATE BENEFITS:

🎓 Growth — offered to help develop your skills, advance your career, and reach your full potential: compensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club and access to Promova Premium.

🧘🏼 Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️ Fun&Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

INTERVIEW PROCESS:

• Pre-screen with Recruiter (40 minutes)
• Interview with Head of Marketing Growth (1,5 hour)
• Case Study & Discussion
• Bar-raising (1 hour)

If you’re ready to help reimagine language learning for today’s world, let’s do it together!