Marketing Manager Automation Europe

Wondering what’s within Beckman Coulter Diagnostics? Take a closer look.

At first glance, you’ll see that for more than 80 years we’ve been dedicated to advancing and optimizing the laboratory to move science and healthcare forward. Join a team where you can be heard, be supported, and always be yourself. We’re building a culture that celebrates backgrounds, experiences, and perspectives of all our associates. Look again and you’ll see we are invested in you, providing the opportunity to build a meaningful career, be creative, and try new things with the support you need to be successful.

Beckman Coulter Diagnostics is proud to work alongside a community of six fellow Diagnostics Companies at Danaher. Together, we’re working at the pace of change to improve patient lives with diagnostic tools that address the world’s biggest health challenges. 

The Marketing Manager Automation Europe for Beckman Coulter Diagnostics is responsible for developing and executing marketing strategies that effectively promote our Automation solutions. This role requires a blend of technical understanding and marketing expertise to drive customer engagement, generate leads, and support business growth.  The incumbent will also work closely with the business unit in Munich, and act as the liaison on behalf of the country teams.

You will be a part of the European Marketing organisation, reporting to the Senior Director Marketing & Customer Experience Europe and will be fully remote.

If you thrive in a fast paced, role and want to work to build a world-class marketing organization—read on.

In this role, you will have the opportunity to:

• Define the relevant customer segments, define the value propositions for the product and establish relevant and unique positioning and messaging.

• Lead the go-to-market strategy for new product launches in Europe, coordinating with cross-functional teams including, sales, scientific marketing, global marketing

• Develop and execute launch plans, including promotional activities, sales training, and customer education.

• Guide cross-functional country teams to ensure alignment of marketing efforts with business objectives.

• Develop and implement comprehensive marketing strategies for new product launches and existing product lines.

The essential requirements of the job include:

• Bachelor’s degree in Marketing, Business, or a related field (Master's preferred).

• Proven experience in product marketing within the industry with strong understanding of product lifecycle management

• Excellent strategic planning skills to develop and execute effective marketing strategies

• Strong project management and organizational skills.

• Ability to work independently and collaboratively in a fast-paced environment

• Ability to travel, typically 25% of time

At Beckman Coulter Diagnostics we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Beckman Coulter Diagnostics can provide.

Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.

For more information, visit www.danaher.com.

At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.