Director, B2B Marketing

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

We are seeking a strategic Director of B2B Marketing to lead the growth and market penetration of our acquisition, appraisal, inventory management, and digital retail solutions. This pivotal role will oversee the development and execution of comprehensive marketing strategies that drive demand and awareness of our products as well as empowering our Revenue teams to achieve ambitious revenue targets. The ideal candidate will be a seasoned leader with a proven track record of success in B2B platform marketing, ideally in the automotive space, who is adept at managing and mentoring high-performing teams and people managers


This role looks across lines of business for ways to better monetize products, drive revenue, and retain customers. This position will report to the Vice President of B2B Marketing.

Responsibilities:

• Focus on positioning, packaging, and market share growth across AccuTrade, Dealer Inspire, and DealerClub solutions. 

• Partner with the Director of Planning and Ops to develop dealer and OEM-focused audience segmentation, targeting, and campaign messages.

• Lead all product marketing positioning, why buys, reasons to believe, and sales playbooks across AccuTrade, Dealer Inspire, and DealerClub solutions. 

• Conduct market research and competitive analysis to identify opportunities and inform strategic positioning and solutions offerings.

• Work cross-functionally across Sales, Product, Design, Engineering, B2B & B2C Marketing, Research & Analytics, Data Insights, etc. to lead critical go-to-market initiatives.

• Partner with the Senior Director of B2B Marketing to identify new revenue opportunities by unlocking cross-sell tactics across Cars Commerce solutions.

• Set and track key performance indicators (KPIs) to measure marketing effectiveness. Utilize quantitative and qualitative analyses to guide media strategies and enhance tactical planning, execution, and optimization.

• Work closely with Sales and Product leaders on a feedback loop for continuous product innovation, case study needs, and positioning.

• Partner Corporate Communications & Events teams to represent our product marketing and go-to-market strategies at NADA and other key industry events.

• Recruit and retain top talent to meet the needs of a growing team and evolving product portfolio.

 

Experience/ Skills:

• 8+ years B2B Marketing experience with a proven track record of success across multiple product lines or subbrands

• Experience in marketing digital retail solutions and platforms

• Combination of B2B and B2C experience

• Deep understanding of the digital media landscape, agency experience a plus

• Strong writing and storytelling skills

• Strategic mindset and strong organizational leadership skills

• Eye for optimizing process

Salary Range

$149,800.00-187,250.00

Our Comprehensive Benefits Package includes:

• Medical, Dental & Vision Healthcare Plans
• New Hire Stipend for Home Office Set-Up
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day

Learn more about our Benefits, Perks, & Culture on our LinkedIn Life Pages!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. California Applicants: Click here to review our California Privacy Policy for Applicants. For current employees, please click here to review our California Privacy Policy for Employees.