Vice President, AI Strategy & Consumer Impact

Dairy MAX is seeking a visionary and dynamic leader to serve as Vice President of AI Strategy & Consumer Impact. This executive will report directly to the CEO and serve as a strategic thought partner, leading the integration of artificial intelligence (AI) across marketing, stakeholder engagement, partnership development, and organizational operations.

The role is grounded in a clear mandate: deliver measurable return on investment (ROI) for dairy farm families by using AI to drive smarter consumer connection, faster execution, and stronger impact across the entire value chain.

Requirements

AI-Driven Consumer Engagement & Marketing

 • Leverage AI to generate actionable consumer insights, trend forecasting, and sentiment analysis.

 • Lead personalization strategies across web, email, and social platforms to deepen consumer connection.

 • Automate and scale content creation while ensuring brand consistency and relevance.

 • Optimize media buying and targeting using predictive modeling and real-time campaign analytics.

Retail, Foodservice & Health Professional Support

 • Use AI to identify and respond to regional demand signals and emerging opportunities in retail and foodservice.

 • Develop co-branded campaign strategies using AI-generated insights on consumer behavior and purchase patterns.

 • Tailor and automate outreach and education efforts to health professionals using audience segmentation and adaptive learning technologies. 

Measurement & ROI Optimization

• Build and manage dashboards to track program and campaign performance in real time.

• Apply machine learning to identify high-impact initiatives and resource allocation strategies.

• Establish clear, data-driven KPIs that directly align with Dairy MAX’s strategic objectives.

Farmer Storytelling & Advocacy

• Elevate the farmer voice by using AI tools to identify, amplify, and distribute high-performing stories.

• Scale social media advocacy efforts using content generation tools and influencer amplification strategies.

Policy, Public Affairs & Media Support

• Monitor and analyze public sentiment, legislative trends, and media narratives using AI-powered social listening and NLP tools.

 • Develop timely, data-informed responses, policy briefs, and public-facing content using generative AI.

Organizational Innovation & Operational Efficiency

• Champion internal adoption of AI tools to improve productivity (e.g., meeting summarization, workflow automation, knowledge management).

 • Build AI literacy across teams and departments by developing training tools, use cases, and best practices.

 Qualifications:

 • 10+ years of leadership experience in marketing, digital strategy, innovation, or analytics, ideally with exposure to food, health, or sustainability sectors.

•  DFW or DFW Metropolitan strongly preferred.

 • Proven track record of deploying AI solutions to improve performance and engagement.

 • Strategic thinker with strong analytical capabilities and a passion for using technology to solve real-world challenges.

 • Demonstrated ability to lead cross-functional initiatives and influence at the executive level.

 • Exceptional communication and storytelling skills, with a bias toward action and innovation.

Benefits

We know that in order to meet our goal of growing dairy demand, we need the best people. We offer competitive compensation and generous benefits to help our employees balance their work and personal lives. Our comprehensive health and welfare plans offer medical, dental, vision, life, short-term and long-term disability and flexible spending accounts (health care, dependent care, transit and parking). Our 401k provides up to a 10% match and includes a Roth account. Dairy MAX reserves the right to change or end its benefits plans or programs at any time.

About Us

Dairy MAX, is a non-profit dairy council, representing more than 900 dairy farm families across Colorado, southwest Kansas, Louisiana, Montana, New Mexico, western Oklahoma, Texas and Wyoming.

Dairy MAX is proud to be an Equal Employment Opportunity Employer committed to the principles of diversity. Qualified applicants will receive consideration for employment without regard to race, color, religion, ethnicity, sex, disability, age, sexual orientation, gender identity, protected veteran status, or any other characteristic protected by applicable law.

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you.