Offer summary

Qualifications:

Bachelor's degree in Marketing, Business, or a related field., Proven experience in developing and executing marketing strategies, preferably in the fintech sector., Strong analytical skills with a data-driven approach to marketing performance., Excellent communication and storytelling abilities for effective brand messaging..

Key responsabilities:

Develop and execute user-centric marketing strategies aligned with business objectives.

Conduct market research to identify customer needs and industry trends.

Lead brand identity development and manage multi-format content strategies.

Represent the brand at webinars and manage digital marketing campaigns for lead generation.

Job description

About Penbrothers

Penbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.

About the Client

Our client is a fast-growing, user-centric fintech startup on a mission to revolutionize how businesses manage crypto payments and financial workflows. Built by a team of entrepreneurs and technologists, their platform empowers businesses to accept digital currency in a seamless, secure, and scalable way. With innovation and customer experience at the core of their strategy, they are looking to expand their team and take their brand presence to the next level.

About the Role

We’re looking for a Marketing Manager who can bring a strategic mindset, creative storytelling, and data-driven approach to the table. You will be responsible for crafting and executing full-funnel marketing strategies that drive lead generation, boost brand awareness, and establish the company as a trusted voice in the fintech space. This is a hands-on leadership role that combines marketing strategy, digital execution, content creation, and brand management.

Work hours: 8:00 am - 5:00 pm Dubai Time

Work set-up: Remote

What you’ll do

Marketing Strategy & Leadership

Develop and execute user-centric marketing strategies that align with business objectives and growth targets.
Conduct market research to identify customer needs, industry trends, and competitive opportunities.
Collaborate with cross-functional teams (sales, product, customer service) to build cohesive, high-impact campaigns.
Leverage data to track marketing performance, refine tactics, and optimize ROI.
Drive innovation by implementing cost-effective marketing initiatives that support startup scalability.

Brand Awareness & Content Development

Lead brand identity development and ensure consistent, engaging messaging across all channels.
Design and manage multi-format content strategies: blogs, videos, social media, and email campaigns.
Apply strong visual storytelling to craft impactful creative materials that resonate with target audiences.
Oversee website content, UX optimization, and SEO alignment with marketing goals.
Explore emerging content formats and media channels to expand reach and engagement.

Digital Presence & Outreach

Represent the brand through webinars, industry workshops, and virtual events to expand visibility.
Develop professional presentation materials aligned with brand tone and objectives.
Manage digital marketing campaigns (SEO, PPC, social media, email) for lead generation and engagement.
Integrate digital and offline marketing initiatives to build a strong, consistent brand presence.

Required profile