Partner Marketing Manager

Come Do The Best Work Of Your Life At Boulevard.

As Boulevard’s Partner Marketing Manager, you’ll design and execute co-marketing programs across affiliate, integration, strategic, and third-party dev channels. You’ll join us at an exciting inflection point: our direct channels are established, and we’re now building and scaling our partner channel to expand reach, drive demand, and fuel pipeline growth, meeting our increasing revenue targets.

You’re an experienced B2B marketer who crafts creative, high‑impact co-marketing campaigns with partners and leverages insights to grow our partnership channels.

The ideal candidate is a marketing enthusiast who is a master collaborator and has experience working across multiple functions, as this role will have hybrid responsibilities ranging across partner and product marketing, partner management, and marketing liaison.

You will report directly to the VP of Growth Marketing and work hand-in-hand with our Director of Partnerships to build and scale the channel.

What You’ll Do Here:

• Develop go‑to‑market plans with partners, mapping out joint objectives, audiences, and success metrics
• Project manages marketing requests and briefs, ensuring delivery and implementation of marketing and media assets and templates for various initiatives
• Build partner toolkits — one‑pagers, slide decks, battle cards, and email templates — to help partners weave our brand messaging into their communications
• Manage the brand ambassador and customer referral program, collaborating with Customer Success and Sales to create outreach, content, and initiatives that recruit new ambassadors and engage existing ones
• Track partner‑sourced and referral pipeline through to revenue and monitor performance in Salesforce and PartnerStack. Report monthly on ROI, insights, and recommendations to boost funnel conversion
• Manage the partner and referral marketing budget to ensure that campaigns are cost-effective

What You’ll Need To Thrive:

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 

• 5+ years of experience in partner marketing
• Experience working in the self-care or beauty industry is strongly preferred
• Proven track record of managing successful programs and driving revenue growth

Skills:

• Expert at cross‑functional collaboration with strong written and communication skills
• Strong analytical skills with the ability to assess and optimize performance data
• Knowledge of digital, email, and content marketing related to partnership marketing
• Strong experience in platforms, performance analytics tools, commission protocols, and tracking systems (e.g., Partnerstack, CJ Affiliate, Impact, etc.)

Traits:

• Highly motivated, goal-oriented, and results-driven
• Ability to work independently and in a team environment
• Detail-oriented with strong organizational and time management skills

How We’ll Take Care Of You:  

Your starting total cash compensation for this role is between $102,000 - $145,000, depending on your current skills, experience, training, and overall market demands. This salary range is subject to change, and there is always room for growth and advancement.