Senior Product Manager, Insightly

Insightly is a leading cloud-based Customer Relationship Management (CRM) platform that helps businesses build lasting relationships, close more deals, and streamline operations. Our powerful platform supports everything from sales automation to project delivery, with deep customization and workflow automation capabilities. As part of the Unbounce family, we’re committed to pushing the boundaries of what’s possible—helping our customers grow smarter and faster.

About the Role:

We’re looking for a Senior Product Manager to lead the next generation of Insightly’s CRM experience, centered around AI-powered capabilities. You’ll own the development of our Copilot experience, generative AI tools, and predictive intelligence features, enabling our users to make better decisions, move faster, and work smarter.

This role is ideal for a product leader who thrives at the intersection of customer insight, technical innovation, and business impact.

What You'll Be Doing:

• Shape the Vision: Define a compelling product vision that integrates advanced AI capabilities, like conversational Copilot features, generative AI assistance, and predictive analytics, into the CRM experience.
• Drive AI Innovation: Partner with data science, engineering, and design to define and deliver AI-powered features that improve automation, insight generation, and productivity.
• Own the Roadmap: Lead cross-functional planning and execution of the CRM product roadmap, balancing long-term innovation with short-term wins.
• Engage with Customers: Regularly speak with users and customers to deeply understand their workflows, pain points, and aspirations.
• Validate with Data: Define success metrics and use behavioral data, customer feedback, and market signals to guide decisions and optimize product performance.
• Go-to-Market Collaboration: Work closely with marketing, sales, and customer success to ensure successful launches and adoption of new features.

What We're Looking For:

• Experience: 5+ years of product management experience in SaaS, ideally with exposure to CRM, customer experience, or productivity platforms.
• AI Fluency: Familiarity with generative AI technologies (e.g., large language models), machine learning concepts, and their practical application in product design.
• Technical Competence: Strong grasp of APIs, data architecture, and the mechanics of SaaS platforms. Comfortable working with engineers on technical trade-offs.
• Analytical Approach: Ability to connect dots between data, user behavior, and business outcomes.
• Empathy for Users: Proven ability to gather customer insights and turn them into elegant, intuitive product experiences.
• Excellent Communicator: Clear, persuasive communicator who can rally stakeholders behind a shared product vision.

Bonus Points For:

• Experience building or managing AI copilots or virtual assistants.
• Familiarity with CRM data models, sales forecasting, and marketing automation workflows.
• Exposure to data privacy and compliance frameworks like GDPR or CCPA.

What's in it for You:

• Help shape the future of CRM software with cutting-edge AI capabilities.
• Work on a platform used by thousands of growing businesses worldwide.
• Join a collaborative, mission-driven product team focused on delivering real value.
• Enjoy flexible work, competitive compensation, and growth opportunities.

Sound Like You?

If you’re passionate about solving real-world problems with smart technology and want to help shape the future of Insightly CRM, we’d love to hear from you.

💵 Compensation range $125,000-162,000 CAD

🤝 Flexibility and time off

🩺 Health and wellness

🎓 Growth

🌟 More perks!

Share our values: 

• Customers First
• Results Focused
• High Velocity Decision Making
• Bias for Action
• Value Individuality

Sound Like You?

If you're ready to join a team that values innovation, customer obsession, and a sprinkle of fun, we want to hear from you. Apply today and help us build the next generation of AI-powered marketing tools!