SR. PAID MEDIA MANAGER

Description

Department: Paid Media

Reports To: Director of Paid Media

Who We Are:

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities. 

Who You Are:

You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

What You’ll do:

• Develop the strategic direction of paid media advertising accounts on multiple platforms including Google, Microsoft, Meta, LinkedIn, TikTok, and/or Amazon for a variety of clients
• Articulate strategy both verbally and through written communication to the account management team and client POCs
• Create new ad campaigns, ad groups, and ad accounts
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals
• Perform regular campaign maintenance with an aim to deliver on client goals and provide a high quality of work.
• Conduct research on keywords, audience demographics, and competitors
• Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
• Provide creative ad copy and display ad templates
• Responsible for monitoring staffing & resourcing needs within designated portfolio of clients
• Active mentorship, management, and coaching of direct reports
• Accountable for fostering a positive team environment and embodying our shared values of Candor, Community, Curiosity, and Can Do.Keep pace with paid media advertising and digital marketing industry trends and developments

Qualifications

What you’ll bring:

• 3–5 years of paid media experience (agency experience preferred)
• Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Meta Ads Manager
• Proficiency in Excel, including pivot tables and data analysis
• Strong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.)
• Excellent communication and presentation skills
• Proven track record of campaign optimization and measurable results
• Preferred:
• Google Ads, Meta, and Google Analytics certifications
• Experience with platforms like Bing, LinkedIn, TikTok, and Amazon Ads
• Familiarity with tools like SEMrush, Keyword Planner

What we offer - The Perks

• A work environment that enthusiastically encourages creativity, risk-taking, and growth.
• Paid Holidays
• Paid vacation and sick time
• We are closed Christmas Eve through New Year's Day
• Solid Health Benefits (medical, dental, and vision insurance)
• 401k Match 
• Equity for All Program
• Opportunity for growth that is second to none in the industry
• Flexible working hours
• Paid time off
• Floating holiday
• And more….

Here’s how we live our values at Acadia

• Can-do: We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find and take ownership.
• Curiosity: We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions
• Candor: We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.
• Community: We will make lives better for those people, clients, and other deserving causes that we care deeply about.

Acadia is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We believe that the more diverse we are, the more creative our work will be!