Marketing Solution Manager

Great company. Great people. Great opportunities.

If you’d like the chance to make your mark with the world’s largest equipment rental provider, come build your future with United Rentals!

As a Marketing Solution Manager, will be responsible for the planning, execution and delivery of integrated marketing programs, campaigns and initiatives focused on driving growth for United Rentals’ Specialty businesses. The role will support both Specialty businesses and vertical go to market sales and marketing approach.

It's not every day that a marketing professional has the opportunity to play a vital role with a highly respected, rapidly growing industry leader. If you're in the market for excellent rewards, career satisfaction and a highly visible position that can make a genuine impact, consider United Rentals.

What You'll Do:

The Manager will focus on four key areas:

1. Develop the Plan: Working with business and marketing leaders, align with business strategy to determine and recommend support programs; prioritize areas (both verticals and solutions) for focus, and develop, maintain and support necessary program and material development.

2. Build foundational material: Support development and maintenance of necessary segment, role and personal information necessary to inform marketing and sales approaches; recommend and develop objective reporting mechanisms to measure results.

3. Drive the core positioning: Understand and support positioning, messaging and go to market strategies.

4. Manage Integrated Sales & Marketing Programs: Develop necessary material and activate against the timeline, managing projects to ensure each is delivered on time, on budget and with measurable results.

The Manager will play a critical role in positioning United Rentals as the best partner for safety, productivity and sustainability.

• Prioritization: Identify and support opportunities where a solutions approach is employed to work toward organization’s goals across Specialty business units.

• Customer Programs: Use market segmentation to develop and support programs to target verticals, roles and personas in the buying cycle identifying areas in which horizontal expansion opportunities across UR businesses exist. Identify buyer personas and build relevant content in a variety of formats, including white papers, brochures, social media, Web pages and events.

• Plan: Work with Sales and Marketing leadership to support development of strategic initiatives and solution plan, including the major themes that will be communicated into target markets, buyers, the industry landscape and key issues

• Messaging Framework: Develop and provide support for new/existing strategic positioning and messaging plans gaining buy-in from sales organization

• Project Management: Collaborate with internal stakeholders (content, design, product, sales, and digital teams) to ensure project alignment with business goals. Actively manage project timelines, scope, resources and deliverables.

• Competitive Positioning: Support competitive research for use in positioning against like offerings from other organizations; develop articulation of differentiated value offerings.

• New Product Introduction: Support the solution launch plan to assist in determination of the best routes to market for the solution and how new offerings apply across strategic verticals.

Requirements:

• BA or BS; MBA preferred

• 10 years of experience

• Knowledge of marketing strategy, messaging, programs and tactics

• Understanding of sales cycle and revenue operations

• Budget experience: Initial setting, allocation and tracking

• Performance management experience: Setting, aligning and managing targets

• Experience leading projects in a highly matrixed organization

• Excellent organizational skills with the ability to manage multiple priorities and deadlines

• Agency experience either as an employee or client is a plus

• Consulting experience is a plus

• Flexible & Adaptive

• Organized, analytical, disciplined and process oriented

Why join us?

We don’t just “talk the talk!” We’re an award-winning company (recently named a Glassdoor Best Place to Work in 2023) that truly cares about our people - That’s why we offer best-in-class benefits and perks that will support you and your family. In addition to our health and financial plans, we also offer:

• Paid Parental Leave

• United Compassion Fund

• Employee Discount Program

• Career Development & Promotional Opportunities

• Additional Vacation Buy Up Program (US Only)

• Early Wage Access through Payactiv (US Hourly Only)

• Paid Sick Leave

• An inclusive and welcoming culture

Learn more about our full US benefit offerings here.

United Rentals, Inc. is an Equal Opportunity Employer and makes employment decisions regardless of race, color, religion, sex, national origin, age, genetic information, citizenship status, veteran status, sexual orientation, gender identity, disability, or any other status protected by law. If you need a reasonable accommodation at any point of the application process, please email careers@ur.com for assistance.

At United Rentals, we proudly hire active duty members, veterans, reservists, and their families. The values that define your service—leadership, discipline, integrity, and teamwork—are the same values that drive our success. With many veterans already part of our team, we’re ready to help you transition into a rewarding career.

United Rentals consists of a wide variety of roles with different duties and responsibilities. The actual pay rate offered to candidates varies depending upon a wide range of factors including specific position, education, training, experience, skills, and ability.