Senior Marketing Copywriter

Senior Marketing Copywriter

At Simple Online Pharmacy, we’re transforming how people access and experience healthcare. As a fast-growing health tech startup, we’re on a mission to simplify healthcare and make it more accessible for everyone. To help tell our story, we need an experienced narrative strategist who can refine our brand voice and develop compelling, impactful content across all channels.

About the Role

We’re looking for a Senior Marketing Copywriter to lead our copywriting strategy, shape our brand voice, and craft compelling narratives that drive engagement. Working within our in-house creative studio and reporting to the Head of Brand, you’ll oversee copy development across multiple touchpoints, ensuring a consistent, engaging, and compliant brand voice. If you’re passionate about storytelling and want to make a tangible impact in healthcare, this role is for you.

What You’ll Be Doing

As our Senior Marketing Copywriter, you’ll be responsible for defining and evolving our brand’s messaging, ensuring consistency across marketing, product, and patient communications. You’ll create engaging copy that balances creativity with compliance, working closely with marketing, legal, and medical teams to deliver impactful storytelling. Additionally, you’ll mentor junior writers, oversee content strategies, and optimise messaging to improve engagement and conversion.

Key Responsibilities

• Brand Voice & Messaging: Develop and refine our brand voice strategy and messaging architecture.
• Copy Development: Oversee and produce high-quality copy across marketing campaigns, website content, emails, social media, and digital ads.
• Content Strategy: Craft compelling patient informational and promotional materials, balancing compliance with creativity.
• Campaign Narratives: Develop strategic messaging for major marketing campaigns and brand initiatives.
• Guidelines & Frameworks: Create and maintain comprehensive tone of voice guidelines and writing frameworks.
• Optimisation & Testing: Lead copy testing and performance analysis to refine messaging and improve conversions.
• Mentorship & Leadership: Guide and mentor junior writers, reviewing copy and ensuring brand alignment.
• Cross-Functional Collaboration: Work closely with medical and legal teams to develop compliant yet engaging copy.
• Stakeholder Engagement: Present messaging strategies to internal teams and senior leadership.
• Innovation & Compliance: Drive innovation in storytelling while maintaining regulatory compliance.

What We’re Looking For

Experience & Skills

• Extensive copywriting experience in a senior role.
• Proven track record leading copy development for major campaigns or brand initiatives.
• Experience developing tone of voice guidelines and messaging frameworks.
• Strong portfolio showcasing strategic thinking and creative excellence.
• Experience mentoring junior writers and reviewing content.
• Deep understanding of digital marketing channels and content strategy.
• Experience writing for regulated industries (healthcare, pharmaceuticals, fintech, etc.).

Bonus Skills

• Healthcare or pharmaceutical copywriting experience.
• Experience developing copy strategies for fast-growing D2C brands.
• Strong understanding of copy testing, conversion optimisation, and behavioural psychology.
• Background in UX writing or content design.
• Experience with customer journey mapping and content strategy.

Why You’ll Love Working Here

Join a mission-driven creative team where your words will make a real impact. As Senior Marketing Copywriter, you’ll have the opportunity to shape the future of healthcare communications, influence brand and creative strategy, and lead storytelling that improves patient experiences.

• Impactful Work: Help make healthcare more accessible through powerful storytelling.
• Creative Leadership: Own and evolve our brand voice and messaging strategy.
• Professional Growth: Work alongside talented designers, marketers, and strategists.
• Modern Tools & Resources: Access cutting-edge tools to bring your content vision to life.

Salary: £50,000 - £65,000 + Bonus


Basics you can expect:

🏖️ 33 days (Inclusive of Bank Holidays) + 1 day after 2 years of service, up to 5 extra days (pro-rata)

🎂 Extra day off for your birthday

💸 Company share scheme

🏥 Bupa Private Healthcare

🏦 Income Protection

🚲 Cycle to Work Scheme

💪 My Gym Discounts

💰 Company pension scheme

🥳 Quarterly Team Training and Social Budget

👶 Enhanced Maternity and Paternity Leave

💸 Rewarding bonus incentive scheme

☎️ 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.

🛍️ Love2Shop Discount

🏠 Hybrid working

Office extras:

🍎 Fresh fruit

☕ A free coffee machine

The Simple Online Healthcare Promise:

Founded in 2015, we started off as a small pharmacy with big dreams. Today, we are trusted by over 1000 patients per day, making sure they receive their medication safely and on time. We're always on the lookout for talent. If you're passionate about helping make lives easier, we'd love to hear from you.

Join us on our journey to create affordable health solutions. Apply today to be part of a team that values growth, collaboration, and the simplification of healthcare. Your journey towards creating impactful experiences in the healthcare industry starts here.

Ready to make a difference? Apply now!

Simple Online Healthcare is proud to be an Equal Opportunity Employer.

We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant