Growth Marketing Manager

We are seeking a collaborative and data-driven Marketing Manager to support our growth and customer marketing efforts across Smore and SchoolStatus. In this role, you’ll help drive new user acquisition and lead generation for Smore, while accelerating customer expansion and increasing cross-sell and upsell opportunities for both brands through targeted, cross-channel campaigns. 

This role reports to the Director of Growth Marketing and works closely with the broader Marketing, Product, Sales, and Customer Success teams to engage key segments and contribute directly to pipeline and revenue growth.

The impact you'll have:

Growth & Acquisition Marketing

• Support efforts to acquire new users through various channels including digital advertising, content marketing, SEO/SEM, email marketing, partnerships, and other growth campaigns and initiatives.
• Collaborate with the marketing team to develop compelling promotional copy for various marketing materials, including emails, landing pages, digital ads, and flyers, aimed at enhancing audience engagement and driving conversions.
• Assist in managing day-to-day marketing functions for revenue-generating campaigns and activities. This includes tasks such as email HTML creation, list segmentation, deployment, and basic performance reporting using platforms like HubSpot and Customer.io.
• Support the management of marketing campaigns and dashboards in HubSpot and Customer.io, ensuring accurate tracking of campaign performance metrics and assisting with data analysis.

Product-Led Growth (PLG) Support

• Assist in executing product-led growth strategies to drive user acquisition, activation, retention, and expansion, leveraging the product as a key driver of growth.
• Collaborate with Director of Growth Marketing, Product Marketing, and Product teams to support in-app messaging and nurture flows that encourage product adoption and free-to-paid conversions.
• Coordinate lifecycle emails, webinars, events and other programs tied to product usage and milestones.
• Work with the product, engineering, and design teams to optimize the user journey and improve conversion rates at each stage of the funnel.

Lifecycle & Retention Marketing

• Assist in executing engagement and upsell/cross-sell campaigns  for existing Smore and SchoolStatus customers, leveraging customer data to personalize messaging across email, in-app, and push channels.
• Assist in managing marketing automation workflows and tracking performance metrics.

Customer Advocacy & Community Engagement

• Help coordinate customer advocacy initiatives (e.g., testimonials, referrals, community programs).
• Partner with Customer Success on initiatives that deepen customer engagement and satisfaction.

What you'll bring:

• 3+ years of experience in B2B and/or B2B marketing, preferably in SaaS or EdTech.
• Familiarity with digital marketing channels (email, paid media, SEO/SEM, social).
• Hands-on experience with marketing automation platforms (e.g., HubSpot and Customer.io) and CMS tools (e.g., Wordpress).
• Strong promotional writing skills (ads, email, etc.).
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

Our Benefits & Perks:

🌍 Work From Anywhere – We embrace a remote-first culture, offering flexibility so you can work where you're most productive.

💰 401(k) Matching – We invest in your future with a 100% match on contributions up to 6% of your salary.

🌴 Flexible Time Off – Work-life balance matters. Take the time you need to recharge and bring your best self to work.

👶 Paid Parental Leave – We support growing families with paid leave, fostering parent-child bonding and gender equality at home and in the workplace.

🩺 Comprehensive Benefits – We cover 100% of medical, dental, and vision insurance for employees, plus HRA, life insurance, and AD&D coverage.

💡 Values-Driven Culture – Our values aren't just words on a page—they shape how we work, make decisions, and support each other.

🤝 Pledge 1% – We’re proud to be part of the global movement to give back, dedicating 1% of our time, resources, or profits to community initiatives.

❄️ Winter Shutdown – Enjoy a one-week shutdown in November and a two-week break in December to relax and recharge.

🏡 Childcare Support – Our dependent care program allows you to set aside pre-tax dollars to cover eligible expenses such as daycare, preschool, summer camps, before &  after-school programs, and in-home care for children or dependents—helping you balance work and family with peace of mind.