Offer summary

Qualifications:

Proven experience in CRM management, particularly with Salesforce Marketing Cloud., Strong analytical skills with proficiency in data analysis tools like Google BigQuery and DataStudio., Ability to collaborate effectively with cross-functional teams and understand patient insights., Experience in designing and executing automated marketing campaigns..

Key responsabilities:

Lead and execute end-to-end CRM campaigns and journey automations.

Collaborate with product managers and engineers to align CRM strategies with business objectives.

Utilise data to create dynamic and personalised marketing campaigns.

Monitor and report on the effectiveness of CRM initiatives to drive continuous improvement.

Job description

Why Oviva?

At Oviva, we’re on a mission to build a healthier future for all by making care for weight-related conditions more accessible and effective. We combine behavioural therapy, cutting-edge technology, and a team of passionate experts to deliver app-based healthcare programs that change lives.

We’ve already helped almost 1 million people across Europe and continue to grow rapidly in the UK, Switzerland, Germany, and now Poland. If you’re excited about the intersection of tech and health, Oviva is the place for you.

The Role

We’re looking for an experienced Senior CRM Manager to join our Product team. This pivotal role focuses on enhancing our patient engagement through strategic CRM journeys across the Swiss market.

Reporting to the Head of CRM, you will partner closely with our Swiss market team, product managers, and engineers. Your goal: shape and refine automated onboarding and retention experiences via Salesforce Marketing Cloud.

Key Responsibilities

Lead and deliver end-to-end CRM campaigns and journey automations using Salesforce Marketing Cloud.
Collaborate with cross-functional teams to ensure CRM strategies align with business needs and patient insights.
Utilise multiple data sources to create dynamic, personalised campaigns.
Monitor, analyse, and report on CRM effectiveness using tools like Google BigQuery and DataStudio.
Continuously optimise data integration and CRM setup in partnership with the engineering team.

Required profile