Malaysia - Marketing Manager

ABOUT US

• With the mission of "Unleashing the potential of the manufacturing industry," CADDi strives to create a world that can realize each manufacturer’s strength to create a flat, non-hierarchical relationship between customers and manufacturers.
• We are challenging to transform the entire manufacturing supply chain from both upstream and downstream and to create an infrastructure that encourages companies with global potential to grow. 
• We welcome those who can share CADDi's mission, vision, and culture.
• We are looking for an experienced Marketing Manager for our B2B SaaS Product, “Drawer”, to lead and build up our field sales team. 
• The members in the position will develop and lead the overall marketing strategy, including branding, positioning, messaging and go to market planning across Asian countries, while aligning global strategy with our headquarters in Japan and team in the US.

JOB RESPONSIBILITIES

• Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
• Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
• Build, manage and mentor a high-performing marketing team, providing leadership, guidance, and professional development opportunities.
• Create and execute demand generation campaigns to drive customer acquisition, engagement, and retention.
• Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more as required.
• Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
• Oversee the development of compelling marketing content, collateral, and presentations.
• Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
• Manage the marketing budget and allocate resources effectively to maximize ROI.
• Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
• Monitor and report on key marketing performance metrics and KPIs.
• Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

Requirements

BASIC QUALIFICATIONS

• 5+ years of experience in senior marketing roles
• Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
• Strong leadership skills with experience managing and mentoring marketing teams.
• In-depth understanding of SaaS business models, target markets, and customer personas.
• Strategic thinker with the ability to translate vision into actionable marketing plans.
• Excellent project management skills to manage multiple initiatives and stakeholders.
• Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.
• Proficiency in digital marketing, demand generation, and marketing automation platforms.
• Exceptional communication and presentation skills.
• Strong organizational skills and attention to detail.
• Up-to-date knowledge of SaaS and technology industry trends.

• Professional English skill

PREFERRED QUALIFICATIONS

• Experience in the SaaS industry
• Experience or knowledge about manufacturing industry
• Ability to multi-task, prioritize, and manage time effectively
• Experience in business development, consulting, or digital transformation project

• Japanese Language is plus but not mandatory

Benefits

• Annual paid leave: as the regulation in The Employment Act (1955)
• Sick Leave
• Personal Leave
• Maternity Leave
• Military Service Leave
• Sterilization Leave
• Training Leave
• Salary review: twice a year
• Social insurance
• Annual health check-up
• Premium health insurance
• Intensive training program (external or internal training courses, etc)
• Company awards
• Hybrid work environment to be discussed if that is the best way to maximize the productivity and performance
• Others: Win Party, Year-end-party, team building, etc