Offer summary

Qualifications:

University degree in marketing, business management, economics, or an MBA., Minimum of 5 years experience in marketing and player acquisition for the Thai market., Proven experience managing successful PPC campaigns within the igaming industry., Excellent communication skills in English and ability to manage a remote team..

Key responsabilities:

Develop an acquisition marketing strategy for the Thai online gambling market.

Take full responsibility for the marketing budget and make data-driven decisions to enhance ROI.

Lead a team of marketing and player acquisition experts while managing external partnerships.

Create and deliver periodic reports to the CMO and adjust marketing campaigns to improve performance.

Job description

JobMatchingPartner represents a global igaming operator with localized brands in the recruitment of an experienced Head of Marketing for Thailand.

The successful candidate will have a minimum of 5 years experience of working with marketing & player acquisition for the Thai market, within online casino and sportsbetting.

The role is offered on a fully remote basis (but based in Thailand) on a consultancy contract, and it is a full-time role. The salary offered is $4000-5000/m.

Role & Responsibilities

Use your expertise about the Thai online gambling market to develop an acquisition marketing strategy for Thailand
Take 360 responsibility for the marketing budget for Thailand
Take data-driven decisions to secure a growing market-share and ROI
Lead a team of branding, marketing, player acquisition & retention experts
Define demographic target groups and market trends
Create multi-channel player acquisition strategies using media-buying, SEO, black-hat PPC, and roll out campaigns via DM, SM, affiliates and influencers
Create successful marketing concepts to maximise consumer engagement / ROI and enhance LTV
Manage relationships with external marketing partners, brand ambassadors, and content providers
Analyze and adjust marketing campaigns to continuously enhance ROI
Create and deliver periodic reports to the CMO

Education, Skills & Experience

University degree in marketing, business management, economics or an MBA or equivalent thereof
5+ years experience of working with marketing & player acquisition within the igaming industry for the Thai market
Several years experience of managing succesful PPC campaigns for Thailand within the igaming industry
Experience of managing a fully remote, cross-functional team
Excellent communication skills in English
Excellent understanding of key metrics & performance indicators
Ability to travel to represent the company if so required (infrequently)

About this role

Full-time, long-term consultancy contract
Fully remote (based in Thailand)
Salary $4000-5000/m
Paid annual leave

Please, apply with your detailed CV in English.
A full job description can be shared with shortlisted candidates.

*JobMatchingPartner Limited is a recruitment agency licenced in Malta, EU. We act on behalf of numerous clients based in Malta and elsewhere. JobMatchingPartner does not share your personal details with any third party without your written consent

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