Platform Director, Product Marketing

As a Principal Platform Product Marketing Director, you lead a cross-functional team of marketers for our B2B-focused market segment. Together, this team is accountable for using market and customer research to shape how we position our solutions in the marketplace and lead the development and implementation of the integrated GTM plan for our Platform offering.

The Principal Product Marketing Director for the platform will have the opportunity to lead highly effective B2B acquisition and growth strategies for Skillsoft. You will have access to market, customer, and product inputs and develop go-to-market plans that significantly impact our market share. In this role you will develop and lead the implantation of the integrated launch and Marketing plan, including the development of the value proposition, awareness generation, demand generation, sale enablement, etc.

Responsibilities

• Deliver compelling product positioning messaging to our target audience across multiple channels, differentiating our products from the competition
• Market Differentiation: Collaborate with Product Management, Sales Leaders, Customer Success, and other stakeholders to refine our industry narrative and the depth of capabilities, solutions, and partnerships
• Go-to-Market Strategy: Drive the development and execution of a strategic marketing plan and tactics focused on the enterprise Platform buyer, a high-growth segment, including the launch of strategic new solutions 
• Price and Packaging Modeling: Influence packaging and pricing strategies for our products
• In this role, you'll have the tools and resources to understand our products and use cases, and be responsible for increased new business and high customer retention rates you’ll influence strategy and KPI targets

Here’s What We Are Searching For:

Skills & Qualification Requirements

• Ability to think strategically about product differentiation, pricing models, and competitive pressures
• Highly motivated about identifying and building profitable market driven business opportunities to help drive revenue

Qualification Requirements

• Typically requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years’ experience; or equivalent experience
• 10+ years of experience successfully implementing global B2B SaaS solution marketing plans across direct sales channels for SaaS products with bachelor’s degree in marketing or related business discipline
• Experience in a multi-BU company model
• Expertise in synthesizing customer, product, and marketing data to make recommendations
• Strong interpersonal skills with ability to effectively present and sell information both internally and externally
• Experience collaborating and driving results within a matrixed international marketing organization and comfortable delivering in a lean, cross-functional team with ambiguity
• Polished communication and executive presentation experience delivering confident, concise briefings to sales and product leadership
• Ability to travel up to 20-25%

Desired Requirements

• MBA and / or Product Marketing Certifications
• Integrated Marketing expertise, have globally launched products

Target base salary range for this job requisition is anticipated to be approximately $158,700 - $225,000 annualized.

We also offer Enterprise benefits including but not limited to: medical, dental, vision, and paid time off

The company may modify salaries, salary ranges and/or Pay Plans from time to time as it deems necessary.