Marketing Specialist (Full-time or Part-time, Remote)

Full-time or Part-time, Remote

http://www.integritym.com

About Us

Integrity Management Services, Inc. (IntegrityM) is an award-winning, women-owned small business specializing in assisting government and commercial clients in compliance and program integrity efforts, including the prevention and detection of fraud, waste and abuse in government programs. Results are achieved through data analytics, technology solutions, audit, investigation, and medical review.

At IntegrityM, we offer a culture of opportunity, recognition, collaboration, and supporting our community. We thrive off of these fundamental elements that make IntegrityM a great place to work. Our small, flexible workplace offers an exceptional quality of life and promotes corporate-driven sustainability. We deliver creative solutions that exceed goals and foster a dynamic, idea-driven environment that nurtures our employees’ professional development. Large company perks…Small company feel!

Position Overview
We are seeking a talented and creative Marketing Specialist with strong graphic design and video production skills to join our dynamic marketing team. This role is pivotal in developing and executing marketing campaigns, creating visually compelling content, and contributing to the overall success of our brand.

Key Responsibilities

·       Content Creation & Design

o   Design and develop marketing collateral, including website graphics, social media visuals, infographics, brochures, flyers, presentations, and advertisements.

o   Produce and edit video content for various platforms, including YouTube and LinkedIn, ensuring alignment with brand messaging and campaign objectives.

o   Create visually engaging content for digital platforms, such as websites, landing pages, digital newsletters, and social media channels.

·       Campaign Development & Execution

o   Collaborate with the Marketing Director to conceptualize and execute compelling marketing campaigns across multiple channels, ensuring brand consistency and high visual impact.

o   Assist in the development and execution of A/B testing and optimization strategies to improve marketing effectiveness.

·       Brand Management

o   Maintain and enforce brand identity, style guidelines, and visual assets library.

o   Ensure a cohesive integration of visual and written content across all marketing materials.

·       Market Research & Trend Analysis

o   Conduct market research to stay updated on industry trends, informing design decisions and campaign strategies.

o   Utilize analytics tools to monitor website and campaign performance and apply insights to refine marketing strategies.

·       Cross-Functional Collaboration

o   Work closely with internal stakeholders, including business development and product teams, to ensure marketing materials align with brand guidelines and business objectives.

Requirements

Qualifications

• Bachelor's degree in Marketing, Design, Communications, or a related field.
• 2-3 years of experience as a Marketing Specialist or in a similar role, with a strong focus on creative design and video production.
• Proficiency in graphic design software and tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Canva, and others.
• Solid understanding of design principles, typography, color theory, and layout techniques.
• Demonstrated portfolio showcasing design skills and creativity.
• Excellent verbal and written communication skills.
• Strong attention to detail and ability to work in a fast-paced, deadline-driven environment.
• Knowledge of current marketing trends, digital platforms, and best practices.
• Ability to collaborate effectively with cross-functional teams and stakeholders.
• Familiarity with HTML, CSS, and web design principles is a plus.

Preferred Skills

• Experience with content management systems (e.g., WordPress), email marketing platforms (e.g., Mailchimp), and customer relationship management (CRM) systems.
• Knowledge of SEO best practices and keyword research tools.
• Familiarity with collaboration platforms (e.g., Microsoft Teams).