Offer summary

Qualifications:

Minimum 5 years of experience in Marketing Operations or DG Operations role., Strong analytical and communication skills., Hands-on experience with marketing automation platforms such as Marketo, Eloqua, Pardot, or Hubspot., Excellent planning and project management skills..

Key responsabilities:

Create and execute a marketing operations plan focused on email and nurture campaigns.

Collaborate with internal business partners and cross-functional teams to communicate program needs.

Track and optimize campaign performance through reporting and A/B testing.

Design and implement automated customer journeys and lifecycle campaigns.

Job description

Description

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth. Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalization and content, to capture and act on connected insights at scale.

ON24 provides industry-leading companies, including 3 of the 5 largest global technology companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global healthcare companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results. Headquartered in San Francisco, ON24 has a wide global footprint with offices in key regions, including London, Singapore and Sydney. For more information, please visit www.ON24.com.

Role Overview:

The Sr. Lifecycle Marketing Specialist is responsible for creating and executing on a plan to support prospects and customers globally in various marketing channels. You will own the coordination and execution of a marketing operations plan of communications and marketing focused on email campaigns, nurture campaigns, and more, as well as involvement in customer and internal communications.

Responsibilities:

Marketing Planning and execution - Understand and implement ON24’s Marketing strategy as it relates to our integrated campaigns, regions, and industries.

Collaboration - Meet with internal business partners and cross-functional teams to understand programs and needs to communicate them to prospects and customers.

Reporting & Optimization – Track open rates, CTR, conversions, and optimize campaigns through A/B testing and insights.

Process & Platform Management – Ensure data accuracy and integration with CRM (Salesforce), manage workflow tracking on Monday boards.

Lifecycle & Evergreen Journeys – Design and implement evergreen campaign flows, automated customer journeys, and lifecycle campaigns across multiple touchpoints.

Segmentation & Data Management – Manage list uploads, audience segmentation, and database accuracy.

In-The-Know - Stay informed and current on email marketing, marketing automation and behavioral marketing technology trends and best practices and shares monthly report of ideas/suggestions.

Skills & Experience:

Minimum 5 years of experience in Marketing Operations or DG Operations role

Attention to Detail: Meticulous attention to detail to guarantee well-built and well-tested marketing assets.

Results-Driven: Consistently achieve impactful results through a data-driven approach, utilizing email best practices, segmentation, optimization, and deliverability strategies.

Strong analytical and communications skills.

Hands-on experience with marketing automation platforms such as Marketo, Eloqua, Pardot or Hubspot.

Hands-on experience with project management systems such as Wrike, Asana, Trello, Monday or Jira.

Strong ability to work cross functionally in a fast-paced environment.

Excellent planning and project management skills.

Ability to look ahead to meet regular deadlines and predict and prevent last-minute changes.

Perks & Benefits:

Health benefits designed to fit the needs of you and your family — including medical, dental, and vision plans

Unlimited PTO policy and wellness days to log off and recharge

11 paid company holidays for US-based employees + 1 Floating Holiday + 2 Floating Wellness days

Employee Stock Purchase Plan

401K Plan with employer match

Reimbursements covering home office expenses

The base pay range for this position is $110,000 to $120,000. This range is not a guarantee of actual compensation that may be earned nor a promise of any specific pay for any specific employee, which is always dependent on relevant experience, education, skills, location, and other applicable factors.

EEOC:

ON24 is proud to be an equal employment opportunities (EEO) workplace to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, ON24 complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Pursuant to the San Francisco Fair Chance Ordinance, ON24 will consider for employment qualified applicants with arrest and conviction records.

Required profile